To be heard
Big company customer service has evolved to be pointless, a useless shadow of its former
Without compromise
This, in itself, is a compromise. When we insist that our vision be accepted, completely,
Why creative teams need the safety to fail [according to a senior director for Magic: The Gathering]
Whatever terrible thing you’ve pivoted a campaign around — a delayed launch, maybe customer backlash
The unimaginable and the unspeakable
It’s not just for horror, terror and doom. These are worth preventing. It turns out