The end of “Hey {First_Name}”: AI personalization strategies that convert
Remember the last time you got an email that started with ‘Hey {First_Name}’ and immediately
Long Live the 4Ps!
Source: Shutterstock The latest salvo of criticism aimed at the venerable 4Ps of marketing was
Often give in
In an oft-quoted speech, Winston Churchill said: “ Never give in–never, never, never, never, in
Kinds of reckless
Worth noting that there’s no ‘w’ in reckless. We imagine there might be, since a