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Marketing

What are you thinking about?

Jul 29, 2024 Comment on What are you thinking about?

A philosopher can spend a month, a year or a career thinking about one knotty

Marketing

“It seems…”

Jul 28, 2024 Comment on “It seems…”

What a simple verb. A five-letter modifier that opens the door to discussion. If we

Marketing

Why B2B Marketers Need to Care About “Opportunistic Learning”

Jul 28, 2024 Comment on Why B2B Marketers Need to Care About “Opportunistic Learning”

One of the most profound developments in B2B marketing of the past two decades has

Marketing

The Zoom stretch

Jul 27, 2024 Comment on The Zoom stretch

There are a lot of structural reasons why in-person meetings don’t involve a break every

Marketing

Target Audience: My Tips for Finding the Perfect Fit [+ 5 Campaign Examples]

Jul 26, 2024 Comment on Target Audience: My Tips for Finding the Perfect Fit [+ 5 Campaign Examples]

Recently, I noticed that every time I Google a product or service I want to

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