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Marketing

3 bitter truths all marketers need to hear right now

Dec 2, 2025 Comment on 3 bitter truths all marketers need to hear right now

When I saw a LinkedIn post from today’s master declaring, “Marketing’s job is not to

Marketing

Mediocre means average

Dec 2, 2025 Comment on Mediocre means average

Two different ways to consider this: First, in the marketplace, where most people, most of

Marketing

Use the Ick to Create Better Marketing

Dec 1, 2025 Comment on Use the Ick to Create Better Marketing

Our expert this week has a few hot takes.  Here’s one: “Any marketer that says

Marketing

Rehearsing emotional state

Dec 1, 2025 Comment on Rehearsing emotional state

If you walk into the Parthenon or paddle at dawn on Joe Lake, it’s easy

Marketing

The shard moment of transition

Nov 30, 2025 Comment on The shard moment of transition

When a new technology arrives, it appears unpolished, ill-formed and a bit wonky. As it

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