What is dark social in B2B marketing? How to measure the unmeasurable
Key takeaways: Dark social refers to private, untracked sharing of content in channels like Slack,
Attention and effort
The door-to-door salesperson had no leverage. If he was at your door, he wasn’t at
The ecard virus
Three of my friends got hacked this week. You get an ecard and click. It
Loop Marketing vs. traditional marketing: What’s the difference?
Two-thirds of marketers say that marketing has changed more in the past three years than
Marketing forecast fundamentals every growth team needs
A marketing forecast estimates future marketing results, such as leads, pipeline, and revenue, using historical