Investments

This is Buffer’s 2022 pay analysis, a look at our annual progress towards closing the unadjusted gender pay gap at Buffer.

B2B Growth Marketing, Demand Generation, Field Marketing—however you badge it, it’s a numbers game. We are here to drive revenue. We are judged by results and the decisions we make about where to invest to get the highest return. The last few years have been tougher than ever. Traditional channels that used to be our […]

There is no shortage of imperative marketing tactics that if you don’t do right now, your B2B organization will crash and burn. As marketers, we know the MarTech space is crowded. It can be hard to figure out what’s really important, and what are buzzword trends. We also know the world of social listening is […]

Source:  Amazon B2B marketers are under constant pressure to drive revenue growth, and a growing

Suz Barton, Oktopost’s Director of Demand Generation reveals her secret sauce on how she’s helping sales leaders hit their numbers while staying sane under constant pressure to hit her own. Throughout the episode, Suz also uncovers the life-changing magic of using employee advocacy for social selling and she’s using advocacy to help sales teams be more effective. Suz even breaks down the differences between social selling and employee advocacy so you leave this episode with full confidence knowing which program outline to bring to your next strategy meeting!

Away from running integrated marketing programs, Suz enjoys listening to rock music, watching football, and having adventures in the great outdoors – a part of her will always wish she could be Batman.