The State of Social Media Engagement in 2026: 52M+ Posts Analyzed
For a word that determines so much of how social media and the creator economy
Your Social Data Should Work for You. This Is How We’re Getting There.
Most social media tools — including Buffer, historically — operate on a pretty simple model:
Replying to Your Threads Comments Can Boost Engagement by 42%
Threads doesn’t just reward replies — it was built for them. Adam Mosseri, Head of
Beyond Publishing: How to Make the Most of All Buffer’s Features
Scheduling is what Buffer is known for, and fair enough. But there’s way more going