Last week, I showed you how Chris Jones has used 1 marketing strategy to grow his coaching business for realtors to $1.1 million in annual sales:
He cold emails other people who have realtors in their audience and asks if he can teach that audience something cool.
It’s a win-win partnership:
The partner gets quality content for their audience (and Chris promotes them to his email list).
Chris gets a warm introduction to an audience full of his ideal customers.
Today, I want to give you the cold email he used to snag a guest webinar partnership that landed him $5,000 in initial sales and so many evergreen leads and sales that Chris says there’s no way to put a figure on how valuable it’s been for his business.
But first — a few quick deets before we jump into the email:
Chris wrote this email to the owner of a Facebook group for realtors called Next Level Agents.
The goal was to get him to agree to let Chris deliver a free webinar to the 27k+ members of the group.
Chris had no connection to the guy, other than the fact that he’d cold pitched him 3 times in the past and gotten no’s every time.
Also, when you look at the email, keep an eye out for these key elements:
Relational Anchors: These show you have a connection to the partner (even if the connection is just that you’re a fan of their work). It proves you’re not some random weirdo trying to spam them.
Win for the Partner: This explains why the partnership will benefit them.
Simple Ask: This makes responding easy for the partner. They should be able to reply “yes” or “no” to your email.
Alright, with those in mind, let’s check out Chris’s email:
Pretty simple, right?
But when you look closely, you can see that EVERY element of this cold pitch email is intentional.
Chris included not one but TWO relational anchors:
Anchor #1: He mentioned a specific podcast episode from Kevin. This is what we call a “consumption” anchor. It lets your potential partner know right away that this isn’t just some copy/paste template you’re spamming hundreds of people with. And it shows you understand their audience.
Anchor #2: He mentioned that he shared the episode with his audience. This is what we call a “promotion” anchor. It’s hard to ignore someone when they’re literally promoting your work.
Beyond that, the pitch is short and to-the-point, the win for the partner is clear, and the simple ask makes replying easy.
When you nail those elements, it’s pretty hard to screw up a pitch email.
You won’t ALWAYS get a “yes,” but at the very least, you’ll get a polite “no” that might turn into a yes in the future. And that’s pretty dang valuable.
Whose audience would you LOVE to get in front of?
You can easily use this cold email from Chris as a template to reach out to them — even if your audience is much smaller.
And if you need an extra dose of encouragement, check out my full interview with Chris about his journey from a 6- to 7-figure coaching business.
P.S. You can also do what Chris did…
Hire my team and me to create a custom marketing plan for your business and coach you through executing it — with guaranteed results.
Interested in what that would look like?
Book a Strategy Session with my team now.
On the call we will:
Look under the hood of your business.
Get to know your audience and best fit clients.
Show you real examples of the types of partnerships that would work best for you (webinars are just ONE kind).
Walk you through the approach you could take to make partnerships your #1 growth channel.
If it’s a good fit, show you what it would look like for us to coach you like we coached Chris.
Interested?
Grab a spot on our calendar now before they fill up.
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