Value creation, bullshit jobs and the future of work
We create a job whenever someone with the authority to hire decides the value created
Best AI search analytics tools for marketing teams
I’ve spent the last year watching marketing teams scramble to understand why their organic traffic
AI citation tracking tools to monitor and increase visibility
The brand tracking dashboard says awareness is up. Social listening tools show steady mention volume.
Agent fatigue and the death of simplicity
As users pile instructions into AI bots, it’s getting harder to understand what bots are