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February 2026

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Marketing

How to win a bidding war

Feb 28, 2026 Comment on How to win a bidding war

Pundits are saying that Netflix “lost” the bidding for Warner. Actually, they won. They didn’t

Marketing

Justice and luck

Feb 27, 2026 Comment on Justice and luck

Orson Welles may have said, “Nobody gets justice. People only get good luck or bad

News

Why Unique Vintage Replaced ROAS With Contribution Margin Per View

Feb 26, 2026 Comment on Why Unique Vintage Replaced ROAS With Contribution Margin Per View

The post Why Unique Vintage Replaced ROAS With Contribution Margin Per View appeared first on

News

How Walmart Turned 145 Million Weekly Shoppers Into a Fashion Audience

Feb 26, 2026 Comment on How Walmart Turned 145 Million Weekly Shoppers Into a Fashion Audience

The post How Walmart Turned 145 Million Weekly Shoppers Into a Fashion Audience appeared first

Marketing

How to architect B2B influencer marketing for pipeline, not just impressions, with Justin Levy

Feb 26, 2026 Comment on How to architect B2B influencer marketing for pipeline, not just impressions, with Justin Levy

Join B2B marketing leader and author Justin Levy as he dismantles the myth that influencer

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Posts

  • Diagnosing AEO gaps: A content audit guide
  • Media and messages
  • How to use vector embeddings in AEO
  • AI search optimization tools: What actually works in 2026
  • Extraction or generation
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