To be heard
Big company customer service has evolved to be pointless, a useless shadow of its former
The Heart of Growth: Leading with Purpose in a Performance World
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Signal to Story: How Creative Drives Advertising Performance with Spotify
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Without compromise
This, in itself, is a compromise. When we insist that our vision be accepted, completely,
Why creative teams need the safety to fail [according to a senior director for Magic: The Gathering]
Whatever terrible thing you’ve pivoted a campaign around — a delayed launch, maybe customer backlash