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September 2025

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Marketing

Walk away or dance

Sep 1, 2025 Comment on Walk away or dance

AI and LLMs pose a particularly visceral threat to the typing class. Writers, editors, poets,

Marketing

Why creator marketing works for any business [Tips from a creator consultant]

Sep 1, 2025 Comment on Why creator marketing works for any business [Tips from a creator consultant]

It’s time to drop the baggage around the word “influencer.” If you’re a maw-and-paw restaurant,

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Posts

  • We’re running an A/B test on human and AI involvement in hiring
  • The creep fades
  • What a B2B marketer’s job looks like once AI does the first draft
  • In search of a bargain
  • AEO benchmarking: What market data reveals about AI search
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