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February 2024

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Marketing

To be well published

Feb 12, 2024 Comment on To be well published

Sooner or later, we benefit from being well-published. Publishing has nothing to do with printing.

News

You haven’t switched to GA4? Better get a move on

Feb 12, 2024 Comment on You haven’t switched to GA4? Better get a move on

Attention B2B marketers – change is barrelling at you like a freight train. In a

News

Optimizing Your Conversion Funnel: A Beginner’s Guide to Increased Sales

Feb 11, 2024 Comment on Optimizing Your Conversion Funnel: A Beginner’s Guide to Increased Sales

Understanding the conversion funnel The conversion funnel is a tool that helps businesses understand how

Marketing

“I’ve never seen you paint”

Feb 11, 2024 Comment on “I’ve never seen you paint”

… said the collector to the painter Jasper Johns. “Neither have I.” Watching is different

Marketing

[Book Review] “Escape from Model Land” by Erica Thompson

Feb 11, 2024 Comment on [Book Review] “Escape from Model Land” by Erica Thompson

Source:  Basic Books Predictive mathematical models touch our lives virtually every day. Every weather forecast

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Posts

  • Buyers have already decided before you know they exist
  • How to Win With Buyers Before They Become Buyers
  • The urgency paradox
  • Freedom
  • How financial services firms run employee advocacy without compliance risk
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