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October 22, 2023

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Marketing

[Book Review] A Must-Read Explanation of the Science Behind Why People Buy

Oct 22, 2023 Comment on [Book Review] A Must-Read Explanation of the Science Behind Why People Buy

Source:  John Wiley & Sons The most basic goal of marketing is to influence customer

Marketing

Emotional labor and its consequences

Oct 22, 2023 Comment on Emotional labor and its consequences

Forty years ago, Arlie Russell Hochschild wrote about emotional labor. The work that frontline employees

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