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Marketing

KnotChat! (Simone Giertz and Chip Conley)

Sep 21, 2026 Comment on KnotChat! (Simone Giertz and Chip Conley)

All this week, to celebrate the launch of The Knot, I’ll be posting conversations I’ve had about problem-solving. Some are more focused on the structured

Marketing

The psychology behind why AI shows it’s working

Sep 21, 2026 Comment on The psychology behind why AI shows it’s working

In 2025, most of the major answer engines made an almost identical update. Claude, ChatGPT, Gemini, and many others started to show what they were

Marketing

Personal Brand ROI, Finally Provable: LinkedIn Personal Profile Metrics

Sep 21, 2026 Comment on Personal Brand ROI, Finally Provable: LinkedIn Personal Profile Metrics

The problem with proving personal profile ROI Ask any B2B social or advocacy manager where their best-performing content comes from, and most won’t point to

Marketing

A book can’t change your life

Sep 21, 2026 Comment on A book can’t change your life

But you can. Especially if your community is there to help. All help is self-help, multiplied by the expectations, support and compassion of the people

Marketing

Upside/downside

Sep 20, 2026 Comment on Upside/downside

The sensitivity analysis for a decision is easy to overlook, because we tend to focus on the expected outcome. Perhaps it makes sense to begin

Marketing

Disconcerting genre shift

Sep 19, 2026 Comment on Disconcerting genre shift

If you sit down to watch a documentary and realize, about ten minutes in, that it’s actually a feature film, everything about it feels off

Marketing

KnotChat! (Simone Giertz and Chip Conley)

Sep 21, 2026 0
Marketing

The psychology behind why AI shows it’s working

Sep 21, 2026 0
Marketing

Personal Brand ROI, Finally Provable: LinkedIn Personal Profile Metrics

Sep 21, 2026 0
Marketing

A book can’t change your life

Sep 21, 2026 0
Marketing

Upside/downside

Sep 20, 2026 0
Marketing

Disconcerting genre shift

Sep 19, 2026 0
Marketing

Influencer-Founded Food and Beverage Brands: Are They Good Business?

Dec 12, 2023 Comment on Influencer-Founded Food and Beverage Brands: Are They Good Business?

I’m writing this while sipping coffee made by Emma Chamberlain’s French press. The 22-year-old YouTuber

Marketing

Navigating the AI Revolution: 7 Essential Insights for Marketers in 2024 [Expert Opinions]

Dec 12, 2023 Comment on Navigating the AI Revolution: 7 Essential Insights for Marketers in 2024 [Expert Opinions]

From weekly stand-ups to spammy emails, chatter about artificial intelligence (AI) has saturated the marketing

Marketing

21 Royalty-Free Music Sites to Help You Make the Perfect Video Soundtrack

Dec 12, 2023 Comment on 21 Royalty-Free Music Sites to Help You Make the Perfect Video Soundtrack

In video marketing, choosing the right soundtrack can be the difference between a video that

Marketing

65 Examples of Corporate Business Babble — and What to Say Instead

Dec 12, 2023 Comment on 65 Examples of Corporate Business Babble — and What to Say Instead

Business jargon has long dominated corporate conversations, complicating straightforward discussions. My colleague Shannon and I

Marketing

The Surprising Metric that Matters Most for SERP Rankings in 2023 (Hint: It’s Not Authoritativeness)

Dec 12, 2023 Comment on The Surprising Metric that Matters Most for SERP Rankings in 2023 (Hint: It’s Not Authoritativeness)

Google uses 200+ ranking factors when determining the search results. How do you ensure that

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Posts

  • KnotChat! (Simone Giertz and Chip Conley)
  • The psychology behind why AI shows it’s working
  • Personal Brand ROI, Finally Provable: LinkedIn Personal Profile Metrics
  • A book can’t change your life
  • Upside/downside
Marketing

KnotChat! (Simone Giertz and Chip Conley)

Sep 21, 2026 0
Marketing

The psychology behind why AI shows it’s working

Sep 21, 2026 0
Marketing

Personal Brand ROI, Finally Provable: LinkedIn Personal Profile Metrics

Sep 21, 2026 0
Marketing

A book can’t change your life

Sep 21, 2026 0
Marketing

Upside/downside

Sep 20, 2026 0
Marketing

Disconcerting genre shift

Sep 19, 2026 0
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