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Bad employees/bad bosses

Nov 10, 2026 Comment on Bad employees/bad bosses

When an organization is struggling, it’s tempting for the boss to blame the team. I’m not sure the evidence supports this. After all, other similar

Marketing

Social Listening Data: What to Actually Do With It

Nov 10, 2026 Comment on Social Listening Data: What to Actually Do With It

The big picture We set up a broad query in Oktopost Social Listening around November sales terms and let it run. A query is a

Marketing

Branded vs. unbranded queries in AI search — and how to track them

Nov 9, 2026 Comment on Branded vs. unbranded queries in AI search — and how to track them

Picture two shoppers. One asks ChatGPT, “Are Nikes good shoes for marathon runners?” The other asks, “What’s the best running shoe?” Both want top-notch athletic

Marketing

Restrictive design

Nov 9, 2026 Comment on Restrictive design

Design of any kind requires empathy. If you’re making it for yourself, it’s a hobby. Everything else is for someone else. Great designers know who

Marketing

Ambiguity or clarity?

Nov 8, 2026 Comment on Ambiguity or clarity?

This is a choice we rarely name. Putting effort into how much ambiguity we can handle can define a career and give us a path

Marketing

Three Important Insights on Buyer Use of AI

Nov 8, 2026 Comment on Three Important Insights on Buyer Use of AI

Source:  TrustRadius TrustRadius, an HG Insights company, recently published its “2026 B2B Buying Disconnect Report.” TrustRadius has been conducting the buying disconnect research since 2017.

Marketing

Bad employees/bad bosses

Nov 10, 2026 0
Marketing

Social Listening Data: What to Actually Do With It

Nov 10, 2026 0
Marketing

Branded vs. unbranded queries in AI search — and how to track them

Nov 9, 2026 0
Marketing

Restrictive design

Nov 9, 2026 0
Marketing

Ambiguity or clarity?

Nov 8, 2026 0
Marketing

Three Important Insights on Buyer Use of AI

Nov 8, 2026 0
News

How to Find the Right B2B Influencer Mix to Succeed in 2024

Jan 15, 2024 Comment on How to Find the Right B2B Influencer Mix to Succeed in 2024

Influencers elevate B2B marketing by connecting brands with key audiences in a meaningful and authentic

Finance

What is Good B2B Content? Content Leaders on 9 Must-Haves for Standing Out From the B2B Crowd

Jan 15, 2024 Comment on What is Good B2B Content? Content Leaders on 9 Must-Haves for Standing Out From the B2B Crowd

Inaccurate, packed with “filler,” or completely AI-generated — bad B2B (business-to-business) content is easy to

Marketing

Time, consquences and opportunities

Jan 15, 2024 Comment on Time, consquences and opportunities

Dreams have consequences Hisham Matar Time passes, decisions are made, we face the consequences or

Marketing

The generous ask

Jan 14, 2024 Comment on The generous ask

“If you don’t ask, you don’t get.” That’s problematic advice. Taken to an extreme, it

Marketing

[Book Review] An Authoritative Road Map To High-Impact Content Marketing

Jan 14, 2024 Comment on [Book Review] An Authoritative Road Map To High-Impact Content Marketing

Source:  Kogan Page Last November, I published a review of Robert Rose’s new book, Content

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Posts

  • Bad employees/bad bosses
  • Social Listening Data: What to Actually Do With It
  • Branded vs. unbranded queries in AI search — and how to track them
  • Restrictive design
  • Ambiguity or clarity?
Marketing

Bad employees/bad bosses

Nov 10, 2026 0
Marketing

Social Listening Data: What to Actually Do With It

Nov 10, 2026 0
Marketing

Branded vs. unbranded queries in AI search — and how to track them

Nov 9, 2026 0
Marketing

Restrictive design

Nov 9, 2026 0
Marketing

Ambiguity or clarity?

Nov 8, 2026 0
Marketing

Three Important Insights on Buyer Use of AI

Nov 8, 2026 0
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