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Marketing

KnotChat! (Simone Giertz and Chip Conley)

Sep 21, 2026 Comment on KnotChat! (Simone Giertz and Chip Conley)

All this week, to celebrate the launch of The Knot, I’ll be posting conversations I’ve had about problem-solving. Some are more focused on the structured

Marketing

The psychology behind why AI shows it’s working

Sep 21, 2026 Comment on The psychology behind why AI shows it’s working

In 2025, most of the major answer engines made an almost identical update. Claude, ChatGPT, Gemini, and many others started to show what they were

Marketing

Personal Brand ROI, Finally Provable: LinkedIn Personal Profile Metrics

Sep 21, 2026 Comment on Personal Brand ROI, Finally Provable: LinkedIn Personal Profile Metrics

The problem with proving personal profile ROI Ask any B2B social or advocacy manager where their best-performing content comes from, and most won’t point to

Marketing

A book can’t change your life

Sep 21, 2026 Comment on A book can’t change your life

But you can. Especially if your community is there to help. All help is self-help, multiplied by the expectations, support and compassion of the people

Marketing

Upside/downside

Sep 20, 2026 Comment on Upside/downside

The sensitivity analysis for a decision is easy to overlook, because we tend to focus on the expected outcome. Perhaps it makes sense to begin

Marketing

Disconcerting genre shift

Sep 19, 2026 Comment on Disconcerting genre shift

If you sit down to watch a documentary and realize, about ten minutes in, that it’s actually a feature film, everything about it feels off

Marketing

KnotChat! (Simone Giertz and Chip Conley)

Sep 21, 2026 0
Marketing

The psychology behind why AI shows it’s working

Sep 21, 2026 0
Marketing

Personal Brand ROI, Finally Provable: LinkedIn Personal Profile Metrics

Sep 21, 2026 0
Marketing

A book can’t change your life

Sep 21, 2026 0
Marketing

Upside/downside

Sep 20, 2026 0
Marketing

Disconcerting genre shift

Sep 19, 2026 0
Marketing

5 Concerns Marketers Have About AI & How Leadership Can Address Them [New Data + Tips]

Dec 15, 2023 Comment on 5 Concerns Marketers Have About AI & How Leadership Can Address Them [New Data + Tips]

Though generative AI is everywhere, the fear around the state of AI is real. From

Marketing

Should Marketers Optimize for Bing? [Data + Expert Tips]

Dec 15, 2023 Comment on Should Marketers Optimize for Bing? [Data + Expert Tips]

When you think about search engine optimization (SEO), one major search engine probably comes to

Marketing

How to Make the Perfect PPC Landing Page (+ Examples)

Dec 15, 2023 Comment on How to Make the Perfect PPC Landing Page (+ Examples)

PPC landing pages are the newest incarnation of an age-old sales problem: How do you

Marketing

Portfolios vs. Resumes — The Complete Guide

Dec 15, 2023 Comment on Portfolios vs. Resumes — The Complete Guide

In today’s competitive job market, your income and career rely on knowing how to communicate

News

Elevate B2B Marketing News Weekly Roundup: New B2B GTM Data, Adobe’s Annual Visual Trends, & Rising Creator Spending

Dec 15, 2023 Comment on Elevate B2B Marketing News Weekly Roundup: New B2B GTM Data, Adobe’s Annual Visual Trends, & Rising Creator Spending

B2B CRM Users Are Highly Focused on Nurturing Leads and Customers 33 percent of B2B

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Posts

  • KnotChat! (Simone Giertz and Chip Conley)
  • The psychology behind why AI shows it’s working
  • Personal Brand ROI, Finally Provable: LinkedIn Personal Profile Metrics
  • A book can’t change your life
  • Upside/downside
Marketing

KnotChat! (Simone Giertz and Chip Conley)

Sep 21, 2026 0
Marketing

The psychology behind why AI shows it’s working

Sep 21, 2026 0
Marketing

Personal Brand ROI, Finally Provable: LinkedIn Personal Profile Metrics

Sep 21, 2026 0
Marketing

A book can’t change your life

Sep 21, 2026 0
Marketing

Upside/downside

Sep 20, 2026 0
Marketing

Disconcerting genre shift

Sep 19, 2026 0
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