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The psychology behind why AI shows it’s working

Sep 21, 2026 Comment on The psychology behind why AI shows it’s working

In 2025, most of the major answer engines made an almost identical update. Claude, ChatGPT, Gemini, and many others started to show what they were

Marketing

Personal Brand ROI, Finally Provable: LinkedIn Personal Profile Metrics

Sep 21, 2026 Comment on Personal Brand ROI, Finally Provable: LinkedIn Personal Profile Metrics

The problem with proving personal profile ROI Ask any B2B social or advocacy manager where their best-performing content comes from, and most won’t point to

Marketing

A book can’t change your life

Sep 21, 2026 Comment on A book can’t change your life

But you can. Especially if your community is there to help. All help is self-help, multiplied by the expectations, support and compassion of the people

Marketing

Upside/downside

Sep 20, 2026 Comment on Upside/downside

The sensitivity analysis for a decision is easy to overlook, because we tend to focus on the expected outcome. Perhaps it makes sense to begin

Marketing

Disconcerting genre shift

Sep 19, 2026 Comment on Disconcerting genre shift

If you sit down to watch a documentary and realize, about ten minutes in, that it’s actually a feature film, everything about it feels off

Marketing

A series of bad decisions

Sep 18, 2026 Comment on A series of bad decisions

Sometimes we make poor choices. And, unrelated to that, sometimes bad luck happens. The real problem kicks in after that. One bad decision after another.

Marketing

The psychology behind why AI shows it’s working

Sep 21, 2026 0
Marketing

Personal Brand ROI, Finally Provable: LinkedIn Personal Profile Metrics

Sep 21, 2026 0
Marketing

A book can’t change your life

Sep 21, 2026 0
Marketing

Upside/downside

Sep 20, 2026 0
Marketing

Disconcerting genre shift

Sep 19, 2026 0
Marketing

A series of bad decisions

Sep 18, 2026 0
Marketing

How to Collaborate with Brands as a Content Creator [Expert Tips]

Dec 26, 2023 Comment on How to Collaborate with Brands as a Content Creator [Expert Tips]

Welcome to The Creative, a series that gives content creators actionable advice from professionals in

Marketing

How to Create a Social Media Calendar to Plan Your Content

Dec 26, 2023 Comment on How to Create a Social Media Calendar to Plan Your Content

What do cross-country road trips, wedding speeches, and social media marketing have in common?Planning. I

Marketing

Finding a more useful umwelt

Dec 26, 2023 Comment on Finding a more useful umwelt

Add up all the senses you use and the things you notice: that’s your umwelt.

Marketing

“Let’s face it”

Dec 25, 2023 Comment on “Let’s face it”

In 1959, three years after Columbia Records spent a fortune rolling out stereo recording, a

News

Website Conversions in 2024 — STOP, START, KEEP

Dec 25, 2023 Comment on Website Conversions in 2024 — STOP, START, KEEP

It’s 2024. Content marketing is table stakes. Everyone knows it. Everyone does it.  And in

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Posts

  • The psychology behind why AI shows it’s working
  • Personal Brand ROI, Finally Provable: LinkedIn Personal Profile Metrics
  • A book can’t change your life
  • Upside/downside
  • Disconcerting genre shift
Marketing

The psychology behind why AI shows it’s working

Sep 21, 2026 0
Marketing

Personal Brand ROI, Finally Provable: LinkedIn Personal Profile Metrics

Sep 21, 2026 0
Marketing

A book can’t change your life

Sep 21, 2026 0
Marketing

Upside/downside

Sep 20, 2026 0
Marketing

Disconcerting genre shift

Sep 19, 2026 0
Marketing

A series of bad decisions

Sep 18, 2026 0
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