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Generative AI is forcing us to think differently about content management. The post Developing a new mental model for AI content technology appeared first on

A few weeks ago, we completed our seventh profit share at Buffer, distributing $377,005 to 75 teammates. This represents more than a dollar amount. It

Here’s a (maybe) mildly spicy hot take: Email marketing reporting is the backbone of any performance-focused email strategy. Without it, you’re sending campaigns into a

A surprising amount of our time is spent sorting things to create value. They sort the rotten cranberries from the good ones to ensure that

The Gap Between Output and Outcomes Over the past two years, I’ve had hundreds of conversations with business leaders about AI. The pattern is always

The way consumers search for answers online has changed over the years. Instead of typing a keyword or query into search engines like Google, people