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Marketing

Why B2B Marketers Need to Know About “Opportunistic Learning”

Jun 21, 2026 Comment on Why B2B Marketers Need to Know About “Opportunistic Learning”

One of the most profound developments in B2B marketing of the last quarter century has been the emergence of empowered and independent business buyers. The

Marketing

“In its larval state”

Jun 21, 2026 Comment on “In its larval state”

Thirty years ago, Cory Doctorow did an interview showing primitive inklings of the internet future (music, videos, etc.). At the time, it was easy to

Marketing

99% might be enough (or not)

Jun 20, 2026 Comment on 99% might be enough (or not)

A 100-foot long boat that’s 99% complete is going to sink before it leaves the dock. That gaping hole is more than enough to do

Marketing

What happens when AI starts making decisions for you?

Jun 19, 2026 Comment on What happens when AI starts making decisions for you?

Every marketing leader is being told that AI agents in social media and marketing will increase productivity. Far fewer are asking a more important question:

Marketing

The gap between true and known

Jun 19, 2026 Comment on The gap between true and known

We have more agency and choice than we know. And sometimes, when the awareness of our freedom arrives, it’s too late to reclaim the opportunities

News

Why is using AI so exhausting? 

Jun 18, 2026 Comment on Why is using AI so exhausting? 

AI doesn’t always save time, and even when it does, it can leave users exhausted. AI tools are poorly matched to the needs of knowledge

Marketing

Why B2B Marketers Need to Know About “Opportunistic Learning”

Jun 21, 2026 0
Marketing

“In its larval state”

Jun 21, 2026 0
Marketing

99% might be enough (or not)

Jun 20, 2026 0
Marketing

What happens when AI starts making decisions for you?

Jun 19, 2026 0
Marketing

The gap between true and known

Jun 19, 2026 0
News

Why is using AI so exhausting? 

Jun 18, 2026 0
Marketing

How to Create a Lead Generation Website: 9 Simple Optimizations

Dec 1, 2023 Comment on How to Create a Lead Generation Website: 9 Simple Optimizations

Optimizing your website to generate leads is a no-brainer. However, it’s not as simple as

Marketing

6 Social Selling Tools to Consider

Dec 1, 2023 Comment on 6 Social Selling Tools to Consider

If you’re like many people, you’ve likely been tempted to impulsively buy a pull out

Marketing

Email Marketing vs. SEO: What You Need To Know for 2024 (New Research)

Dec 1, 2023 Comment on Email Marketing vs. SEO: What You Need To Know for 2024 (New Research)

I’m willing to bet that you, as a marketer, you have experience with email marketing

News

Elevate B2B Marketing News Weekly Roundup: Top Multichannel B2B Challenges, Google Completes Search Update, & How Jargon Harms B2B

Dec 1, 2023 Comment on Elevate B2B Marketing News Weekly Roundup: Top Multichannel B2B Challenges, Google Completes Search Update, & How Jargon Harms B2B

B2B Multichannel Marketing: Top Channels, Trends, and Challenges 57 percent of B2B marketers have said

Finance

I Asked 13 Buffer Leaders for Advice on Succeeding in My New Role

Dec 1, 2023 Comment on I Asked 13 Buffer Leaders for Advice on Succeeding in My New Role

As part of my comprehensive Buffer onboarding — which had me up and running at

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Posts

  • Why B2B Marketers Need to Know About “Opportunistic Learning”
  • “In its larval state”
  • 99% might be enough (or not)
  • What happens when AI starts making decisions for you?
  • The gap between true and known
Marketing

Why B2B Marketers Need to Know About “Opportunistic Learning”

Jun 21, 2026 0
Marketing

“In its larval state”

Jun 21, 2026 0
Marketing

99% might be enough (or not)

Jun 20, 2026 0
Marketing

What happens when AI starts making decisions for you?

Jun 19, 2026 0
Marketing

The gap between true and known

Jun 19, 2026 0
News

Why is using AI so exhausting? 

Jun 18, 2026 0
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