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Marketing

Branded vs. unbranded queries in AI search — and how to track them

Nov 9, 2026 Comment on Branded vs. unbranded queries in AI search — and how to track them

Picture two shoppers. One asks ChatGPT, “Are Nikes good shoes for marathon runners?” The other asks, “What’s the best running shoe?” Both want top-notch athletic

Marketing

Restrictive design

Nov 9, 2026 Comment on Restrictive design

Design of any kind requires empathy. If you’re making it for yourself, it’s a hobby. Everything else is for someone else. Great designers know who

Marketing

Ambiguity or clarity?

Nov 8, 2026 Comment on Ambiguity or clarity?

This is a choice we rarely name. Putting effort into how much ambiguity we can handle can define a career and give us a path

Marketing

Three Important Insights on Buyer Use of AI

Nov 8, 2026 Comment on Three Important Insights on Buyer Use of AI

Source:  TrustRadius TrustRadius, an HG Insights company, recently published its “2026 B2B Buying Disconnect Report.” TrustRadius has been conducting the buying disconnect research since 2017.

Marketing

Start

Nov 7, 2026 Comment on Start

The cultural impresario has always had leverage. Invest time and money and put on a show. Start a cable network, a book publishing company or

Marketing

Obstacles in marketing automation and how to fix them [2026]

Nov 6, 2026 Comment on Obstacles in marketing automation and how to fix them [2026]

Most obstacles in marketing automation aren’t actually automation problems. 86.4% of marketing teams now use AI somewhere in their workflows. Yet, measuring ROI still tops

Marketing

Branded vs. unbranded queries in AI search — and how to track them

Nov 9, 2026 0
Marketing

Restrictive design

Nov 9, 2026 0
Marketing

Ambiguity or clarity?

Nov 8, 2026 0
Marketing

Three Important Insights on Buyer Use of AI

Nov 8, 2026 0
Marketing

Start

Nov 7, 2026 0
Marketing

Obstacles in marketing automation and how to fix them [2026]

Nov 6, 2026 0
Finance

How to Figure Out Pricing as a Creator (ft. a Creator Pricing Expert)

Feb 28, 2024 Comment on How to Figure Out Pricing as a Creator (ft. a Creator Pricing Expert)

$103,000. $560,000. $3.2 Million. These are some of the figures creators reported making in 2023.

Marketing

By association

Feb 28, 2024 Comment on By association

We’re busy, we’re confused and we’re always seeking a shortcut. If a company is hiring,

News

ProCook Teams Up with Brave Bison to Enhance Paid Advertising

Feb 28, 2024 Comment on ProCook Teams Up with Brave Bison to Enhance Paid Advertising

Kitchenware specialist ProCook has recently announced a strategic partnership with Brave Bison, a leading digital

News

Unravelling the Rise and Fall of Vice Media

Feb 28, 2024 Comment on Unravelling the Rise and Fall of Vice Media

The rise and fall of media giants serve as compelling narratives of success, innovation, missteps,

Marketing

(Free) subscription drive

Feb 27, 2024 Comment on (Free) subscription drive

Every four years, give or take, I make a big but cheap ask: Consider subscribing

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Posts

  • Branded vs. unbranded queries in AI search — and how to track them
  • Restrictive design
  • Ambiguity or clarity?
  • Three Important Insights on Buyer Use of AI
  • Start
Marketing

Branded vs. unbranded queries in AI search — and how to track them

Nov 9, 2026 0
Marketing

Restrictive design

Nov 9, 2026 0
Marketing

Ambiguity or clarity?

Nov 8, 2026 0
Marketing

Three Important Insights on Buyer Use of AI

Nov 8, 2026 0
Marketing

Start

Nov 7, 2026 0
Marketing

Obstacles in marketing automation and how to fix them [2026]

Nov 6, 2026 0
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