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Marketing

KnotChat! (Simone Giertz and Chip Conley)

Sep 21, 2026 Comment on KnotChat! (Simone Giertz and Chip Conley)

All this week, to celebrate the launch of The Knot, I’ll be posting conversations I’ve had about problem-solving. Some are more focused on the structured

Marketing

The psychology behind why AI shows it’s working

Sep 21, 2026 Comment on The psychology behind why AI shows it’s working

In 2025, most of the major answer engines made an almost identical update. Claude, ChatGPT, Gemini, and many others started to show what they were

Marketing

Personal Brand ROI, Finally Provable: LinkedIn Personal Profile Metrics

Sep 21, 2026 Comment on Personal Brand ROI, Finally Provable: LinkedIn Personal Profile Metrics

The problem with proving personal profile ROI Ask any B2B social or advocacy manager where their best-performing content comes from, and most won’t point to

Marketing

A book can’t change your life

Sep 21, 2026 Comment on A book can’t change your life

But you can. Especially if your community is there to help. All help is self-help, multiplied by the expectations, support and compassion of the people

Marketing

Upside/downside

Sep 20, 2026 Comment on Upside/downside

The sensitivity analysis for a decision is easy to overlook, because we tend to focus on the expected outcome. Perhaps it makes sense to begin

Marketing

Disconcerting genre shift

Sep 19, 2026 Comment on Disconcerting genre shift

If you sit down to watch a documentary and realize, about ten minutes in, that it’s actually a feature film, everything about it feels off

Marketing

KnotChat! (Simone Giertz and Chip Conley)

Sep 21, 2026 0
Marketing

The psychology behind why AI shows it’s working

Sep 21, 2026 0
Marketing

Personal Brand ROI, Finally Provable: LinkedIn Personal Profile Metrics

Sep 21, 2026 0
Marketing

A book can’t change your life

Sep 21, 2026 0
Marketing

Upside/downside

Sep 20, 2026 0
Marketing

Disconcerting genre shift

Sep 19, 2026 0
News

Marketers Pivot to Privacy-Minded Strategies Amid Google’s Phase-Out of Third-Party Cookies

Feb 6, 2024 Comment on Marketers Pivot to Privacy-Minded Strategies Amid Google’s Phase-Out of Third-Party Cookies

In the wake of Google’s recent decision to phase out support for third-party cookies, marketers

News

Collaboration between Dentsu and AWS to Expand GenAI Advancements for Brand Growth

Feb 6, 2024 Comment on Collaboration between Dentsu and AWS to Expand GenAI Advancements for Brand Growth

Dentsu has announced it has extended its relationship with Amazon Web Services (AWS) by adopting

News

‘The Big 5’: Best Business Blog Topics to Drive Traffic and Sales (+ examples)

Feb 5, 2024 Comment on ‘The Big 5’: Best Business Blog Topics to Drive Traffic and Sales (+ examples)

Whether you call it content marketing, inbound marketing, digital marketing, or business blogging, a common

Marketing

How to Generate Leads on LinkedIn in 2024, According to LinkedIn’s VP of Marketing

Feb 5, 2024 Comment on How to Generate Leads on LinkedIn in 2024, According to LinkedIn’s VP of Marketing

Click here to read more Expert Edge perspectives with some of the top leaders in

Marketing

Diving Deep Into Marketing in Financial Services (My Takeaways)

Feb 5, 2024 Comment on Diving Deep Into Marketing in Financial Services (My Takeaways)

🔥 FLAMING HOT TAKE ALERT: Marketing can drive business goals, but it can’t save a

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Posts

  • KnotChat! (Simone Giertz and Chip Conley)
  • The psychology behind why AI shows it’s working
  • Personal Brand ROI, Finally Provable: LinkedIn Personal Profile Metrics
  • A book can’t change your life
  • Upside/downside
Marketing

KnotChat! (Simone Giertz and Chip Conley)

Sep 21, 2026 0
Marketing

The psychology behind why AI shows it’s working

Sep 21, 2026 0
Marketing

Personal Brand ROI, Finally Provable: LinkedIn Personal Profile Metrics

Sep 21, 2026 0
Marketing

A book can’t change your life

Sep 21, 2026 0
Marketing

Upside/downside

Sep 20, 2026 0
Marketing

Disconcerting genre shift

Sep 19, 2026 0
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