The weird math of halfway

6 times 1/2 doesn’t equal 3. It equals zero.

We’re tempted to do a little less than we need to. Perhaps we’re busy, with too many options. Perhaps it’s resistance, pushing us to hold a little bit back.

Whatever the reason, when we show up just a little, we get zero credit.

The smallest viable audience plus focus and care is additive. Less than 1 is still zero.

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