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Marketing

Invitation to a KnotChat

Sep 22, 2026 Comment on Invitation to a KnotChat

I’ve built a simple website that facilitates the conversations that can help us get unstuck. In The Knot, I describe how we get entangled, hoping

Marketing

KnotChat! (Simone Giertz and Chip Conley)

Sep 21, 2026 Comment on KnotChat! (Simone Giertz and Chip Conley)

All this week, to celebrate the launch of The Knot, I’ll be posting conversations I’ve had about problem-solving. Some are more focused on the structured

Marketing

The psychology behind why AI shows it’s working

Sep 21, 2026 Comment on The psychology behind why AI shows it’s working

In 2025, most of the major answer engines made an almost identical update. Claude, ChatGPT, Gemini, and many others started to show what they were

Marketing

Personal Brand ROI, Finally Provable: LinkedIn Personal Profile Metrics

Sep 21, 2026 Comment on Personal Brand ROI, Finally Provable: LinkedIn Personal Profile Metrics

The problem with proving personal profile ROI Ask any B2B social or advocacy manager where their best-performing content comes from, and most won’t point to

Marketing

A book can’t change your life

Sep 21, 2026 Comment on A book can’t change your life

But you can. Especially if your community is there to help. All help is self-help, multiplied by the expectations, support and compassion of the people

Marketing

Upside/downside

Sep 20, 2026 Comment on Upside/downside

The sensitivity analysis for a decision is easy to overlook, because we tend to focus on the expected outcome. Perhaps it makes sense to begin

Marketing

Invitation to a KnotChat

Sep 22, 2026 0
Marketing

KnotChat! (Simone Giertz and Chip Conley)

Sep 21, 2026 0
Marketing

The psychology behind why AI shows it’s working

Sep 21, 2026 0
Marketing

Personal Brand ROI, Finally Provable: LinkedIn Personal Profile Metrics

Sep 21, 2026 0
Marketing

A book can’t change your life

Sep 21, 2026 0
Marketing

Upside/downside

Sep 20, 2026 0
Marketing

Understanding free software

Feb 9, 2024 Comment on Understanding free software

A cup of coffee costs far more than a glass of water. That’s true even

News

Words matter. Learning from BMW and MG’s net-zero error

Feb 9, 2024 Comment on Words matter. Learning from BMW and MG’s net-zero error

“Zero emissions.” This bold sustainability claim has become ubiquitous in marketing for electric vehicles. However,

News

Why SMS marketing should form a core part of your strategy

Feb 9, 2024 Comment on Why SMS marketing should form a core part of your strategy

SMS marketing has surged in popularity due to its direct and personal reach, enabling businesses

Investments

Affiliate Marketing: The Ultimate Guide

Feb 8, 2024 Comment on Affiliate Marketing: The Ultimate Guide

The post Affiliate Marketing: The Ultimate Guide appeared first on Backlinko.

News

9 SEO Best Practices for Improved Organic Traffic in 2024

Feb 8, 2024 Comment on 9 SEO Best Practices for Improved Organic Traffic in 2024

If you’ve been paying attention to the world of search engine optimization (SEO) recently, you

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Posts

  • Invitation to a KnotChat
  • KnotChat! (Simone Giertz and Chip Conley)
  • The psychology behind why AI shows it’s working
  • Personal Brand ROI, Finally Provable: LinkedIn Personal Profile Metrics
  • A book can’t change your life
Marketing

Invitation to a KnotChat

Sep 22, 2026 0
Marketing

KnotChat! (Simone Giertz and Chip Conley)

Sep 21, 2026 0
Marketing

The psychology behind why AI shows it’s working

Sep 21, 2026 0
Marketing

Personal Brand ROI, Finally Provable: LinkedIn Personal Profile Metrics

Sep 21, 2026 0
Marketing

A book can’t change your life

Sep 21, 2026 0
Marketing

Upside/downside

Sep 20, 2026 0
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