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Marketing

Optimizing yourself into a corner

Jul 27, 2026 Comment on Optimizing yourself into a corner

Organizations thrive on incremental improvement. They find a stable foundation and then build a feedback loop of relentless improvement. This leads to great efficiency, higher

Marketing

Get strategic answers from your data with Social Listening AI Insights

Jul 27, 2026 Comment on Get strategic answers from your data with Social Listening AI Insights

Why it matters Social listening dashboards were supposed to answer “what are people saying about us.” Instead they created a new problem: too much data,

Marketing

The Lego problem, revisited

Jul 26, 2026 Comment on The Lego problem, revisited

For generations, the rules of Lego were simple: many pieces, all able to connect in many ways, led to many outcomes. That almost drove the

Marketing

More interesting

Jul 25, 2026 Comment on More interesting

Built into the concept of “interesting” is the unexplored. The temptation of discovery and the new. And so, by definition, wherever you are, whatever you’re

Marketing

Which SEO tools are worth it for small businesses?

Jul 24, 2026 Comment on Which SEO tools are worth it for small businesses?

There are an abundance of SEO tools for small businesses. But, with limited resources and budget, small businesses can face an added challenge: finding the

Marketing

First take/next take/last take

Jul 24, 2026 Comment on First take/next take/last take

Nailing it in the first take is a sign of preparation and professionalism. No need for two tries if you are clear about what you’re

Marketing

Optimizing yourself into a corner

Jul 27, 2026 0
Marketing

Get strategic answers from your data with Social Listening AI Insights

Jul 27, 2026 0
Marketing

The Lego problem, revisited

Jul 26, 2026 0
Marketing

More interesting

Jul 25, 2026 0
Marketing

Which SEO tools are worth it for small businesses?

Jul 24, 2026 0
Marketing

First take/next take/last take

Jul 24, 2026 0
Marketing

What Is Contextual Targeting, in the Context of Ads?

Jan 19, 2024 Comment on What Is Contextual Targeting, in the Context of Ads?

As Jerry Maguire once said — “Show me the money.” That phrase is probably something

Finance

How My E-commerce Company Has Used Personalization to Build an Email Marketing Channel With a 55 Percent Open Rate

Jan 19, 2024 Comment on How My E-commerce Company Has Used Personalization to Build an Email Marketing Channel With a 55 Percent Open Rate

From the moment I started my company, Motif Skincare, I knew I was entering a

Marketing

Decoding ‘story’

Jan 19, 2024 Comment on Decoding ‘story’

Marketers like to talk about the story we tell. And non-marketers imagine that we’re referring

News

The Economics of Fandom: How Brand Dedication Drives Revenue

Jan 18, 2024 Comment on The Economics of Fandom: How Brand Dedication Drives Revenue

I know, I know we’ve all made fun of fangirls in the past. But if

News

6 Innovative Digital Marketing Tools for 2024

Jan 18, 2024 Comment on 6 Innovative Digital Marketing Tools for 2024

2023 was by far the most turbulent year for digital marketing, with generative AI having

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Posts

  • Optimizing yourself into a corner
  • Get strategic answers from your data with Social Listening AI Insights
  • The Lego problem, revisited
  • More interesting
  • Which SEO tools are worth it for small businesses?
Marketing

Optimizing yourself into a corner

Jul 27, 2026 0
Marketing

Get strategic answers from your data with Social Listening AI Insights

Jul 27, 2026 0
Marketing

The Lego problem, revisited

Jul 26, 2026 0
Marketing

More interesting

Jul 25, 2026 0
Marketing

Which SEO tools are worth it for small businesses?

Jul 24, 2026 0
Marketing

First take/next take/last take

Jul 24, 2026 0
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