KnotChat: Jennifer Myers Chua
Jennifer is a marketer, project manager and impresario. We’ve worked together on projects, and it’s always a delight. She and I sat down to talk
Hiding the ‘aha’
The most effective persuasion happens when we persuade ourselves. The purpose of the memo or
Crack the consumer code: How neuromarketing revolutionizes business
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The podcast boom: How businesses can captivate customers with audio
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[Book Review] Why Marketers Should Think Like World-Class Poker Players
Source: Penguin Random House The idea that marketers need to think like world-class poker players
Preference and utility
Taste varies. That’s why we don’t call it utility. Taste is individual preference, not absolute
