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Marketing

What’s next?

Aug 28, 2026 Comment on What’s next?

For fifteen or twenty years, this question is relentlessly answered, whether or not we ask it. After we learn fractions, the teacher moves on to

Marketing

How B2B marketers use social listening to surface buyer intent data

Aug 28, 2026 Comment on How B2B marketers use social listening to surface buyer intent data

Why it matters In reading this blog, B2B marketing and sales ops teams will see where third-party intent data stops short. It shows anonymized, account-level

News

Show me the work: Overcoming AI’s impostor syndrome

Aug 27, 2026 Comment on Show me the work: Overcoming AI’s impostor syndrome

When AI is involved in content development, readers don’t know who the real author is. It’s time to offer traceability through version histories. The post

Marketing

Fertilizing the weeds

Aug 27, 2026 Comment on Fertilizing the weeds

It’s not up to us to fix the world all by ourselves. But we vote with our attention and our dollars. If we’re attracted to

Marketing

AI Is Your Thinking Partner. It Was Never Meant to Be Your Execution Layer

Aug 27, 2026 Comment on AI Is Your Thinking Partner. It Was Never Meant to Be Your Execution Layer

Why it matters: Voice AI like GPT-Live is a genuinely good sounding board for shaping campaign ideas out loud. But conversational fluency isn’t the same

Investments

Why Behavioral Scientists Study Cockroaches, Scary Bridges, and Beer

Aug 26, 2026 Comment on Why Behavioral Scientists Study Cockroaches, Scary Bridges, and Beer

In 1969, Robert Zajonc recruited 72 cockroaches and had the insects run a maze. Surprisingly, they had to do it in front of an audience.

Marketing

What’s next?

Aug 28, 2026 0
Marketing

How B2B marketers use social listening to surface buyer intent data

Aug 28, 2026 0
News

Show me the work: Overcoming AI’s impostor syndrome

Aug 27, 2026 0
Marketing

Fertilizing the weeds

Aug 27, 2026 0
Marketing

AI Is Your Thinking Partner. It Was Never Meant to Be Your Execution Layer

Aug 27, 2026 0
Investments

Why Behavioral Scientists Study Cockroaches, Scary Bridges, and Beer

Aug 26, 2026 0
Finance

Draft, Send, and Analyze. All From ChatGPT

Apr 22, 2026 Comment on Draft, Send, and Analyze. All From ChatGPT
Marketing

AEO Strategy for B2B: 9 Tactics to Increase B2B Answer Engine Visibility

Apr 22, 2026 Comment on AEO Strategy for B2B: 9 Tactics to Increase B2B Answer Engine Visibility

Research shows that 32% of buyers discover new B2B vendors using generative AI chatbots. This

Finance

I’m Growing on Instagram After 10 Years — Here’s What I‘m Doing Differently

Apr 22, 2026 Comment on I’m Growing on Instagram After 10 Years — Here’s What I‘m Doing Differently

A video I posted to Instagram on a whim hit 110,000 views this month. I

Marketing

The banal djinni

Apr 22, 2026 Comment on The banal djinni

Technology changes things. Sometimes better, sometimes worse. When a powerful new technology arrives, it offers

Marketing

The future of generative engine optimization: How 5 GEO trends reshape loop and inbound marketing

Apr 21, 2026 Comment on The future of generative engine optimization: How 5 GEO trends reshape loop and inbound marketing

GEO has found its place in the search landscape, and it’s reasonable to think that

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Posts

  • What’s next?
  • How B2B marketers use social listening to surface buyer intent data
  • Show me the work: Overcoming AI’s impostor syndrome
  • Fertilizing the weeds
  • AI Is Your Thinking Partner. It Was Never Meant to Be Your Execution Layer
Marketing

What’s next?

Aug 28, 2026 0
Marketing

How B2B marketers use social listening to surface buyer intent data

Aug 28, 2026 0
News

Show me the work: Overcoming AI’s impostor syndrome

Aug 27, 2026 0
Marketing

Fertilizing the weeds

Aug 27, 2026 0
Marketing

AI Is Your Thinking Partner. It Was Never Meant to Be Your Execution Layer

Aug 27, 2026 0
Investments

Why Behavioral Scientists Study Cockroaches, Scary Bridges, and Beer

Aug 26, 2026 0
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