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Marketing

What’s next?

Aug 28, 2026 Comment on What’s next?

For fifteen or twenty years, this question is relentlessly answered, whether or not we ask it. After we learn fractions, the teacher moves on to

Marketing

How B2B marketers use social listening to surface buyer intent data

Aug 28, 2026 Comment on How B2B marketers use social listening to surface buyer intent data

Why it matters In reading this blog, B2B marketing and sales ops teams will see where third-party intent data stops short. It shows anonymized, account-level

News

Show me the work: Overcoming AI’s impostor syndrome

Aug 27, 2026 Comment on Show me the work: Overcoming AI’s impostor syndrome

When AI is involved in content development, readers don’t know who the real author is. It’s time to offer traceability through version histories. The post

Marketing

Fertilizing the weeds

Aug 27, 2026 Comment on Fertilizing the weeds

It’s not up to us to fix the world all by ourselves. But we vote with our attention and our dollars. If we’re attracted to

Marketing

AI Is Your Thinking Partner. It Was Never Meant to Be Your Execution Layer

Aug 27, 2026 Comment on AI Is Your Thinking Partner. It Was Never Meant to Be Your Execution Layer

Why it matters: Voice AI like GPT-Live is a genuinely good sounding board for shaping campaign ideas out loud. But conversational fluency isn’t the same

Investments

Why Behavioral Scientists Study Cockroaches, Scary Bridges, and Beer

Aug 26, 2026 Comment on Why Behavioral Scientists Study Cockroaches, Scary Bridges, and Beer

In 1969, Robert Zajonc recruited 72 cockroaches and had the insects run a maze. Surprisingly, they had to do it in front of an audience.

Marketing

What’s next?

Aug 28, 2026 0
Marketing

How B2B marketers use social listening to surface buyer intent data

Aug 28, 2026 0
News

Show me the work: Overcoming AI’s impostor syndrome

Aug 27, 2026 0
Marketing

Fertilizing the weeds

Aug 27, 2026 0
Marketing

AI Is Your Thinking Partner. It Was Never Meant to Be Your Execution Layer

Aug 27, 2026 0
Investments

Why Behavioral Scientists Study Cockroaches, Scary Bridges, and Beer

Aug 26, 2026 0
Marketing

Generative engine optimization KPIs that actually matter for marketing teams

Apr 23, 2026 Comment on Generative engine optimization KPIs that actually matter for marketing teams

Generative AI is changing how people discover brands, products, and information. Because it disrupts the

News

Ghost-busting Generative AI

Apr 23, 2026 Comment on Ghost-busting Generative AI

Chatbot responses shouldn’t be taken at face value. Such responses can be unreliable. Verification is

Marketing

Is your brand LLM-ready? The death of the funnel with Lisa Vecchio 

Apr 23, 2026 Comment on Is your brand LLM-ready? The death of the funnel with Lisa Vecchio 

The traditional B2B funnel isn’t just dying, it’s being rewritten by LLMs as a B2B

Marketing

Consumers outnumber producers

Apr 23, 2026 Comment on Consumers outnumber producers

New technology often upends the careers of experienced professionals. When the Mac offered typesetting to

Marketing

AEO metrics every marketer should track in 2026

Apr 22, 2026 Comment on AEO metrics every marketer should track in 2026

AEO metrics every marketer should track in 2026 Answer engine optimization (AEO) is a marketing

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Posts

  • What’s next?
  • How B2B marketers use social listening to surface buyer intent data
  • Show me the work: Overcoming AI’s impostor syndrome
  • Fertilizing the weeds
  • AI Is Your Thinking Partner. It Was Never Meant to Be Your Execution Layer
Marketing

What’s next?

Aug 28, 2026 0
Marketing

How B2B marketers use social listening to surface buyer intent data

Aug 28, 2026 0
News

Show me the work: Overcoming AI’s impostor syndrome

Aug 27, 2026 0
Marketing

Fertilizing the weeds

Aug 27, 2026 0
Marketing

AI Is Your Thinking Partner. It Was Never Meant to Be Your Execution Layer

Aug 27, 2026 0
Investments

Why Behavioral Scientists Study Cockroaches, Scary Bridges, and Beer

Aug 26, 2026 0
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