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Marketing

AI citation tracking: How to track (and grow) AI engine citations

Apr 24, 2026 Comment on AI citation tracking: How to track (and grow) AI engine citations

AI search engine citation tracking helps measure brand visibility and authority in AI-powered search results. As AI-powered search experiences reshape how people discover information, evaluate

Marketing

Courage vs. excuses

Apr 24, 2026 Comment on Courage vs. excuses

There are more available excuses now than ever before. In just two letters, “AI” is a simple, brand-new, all-purpose excuse for laying people off, averaging

Marketing

A practical approach to B2B social-sourced pipeline metrics and attribution

Apr 24, 2026 Comment on A practical approach to B2B social-sourced pipeline metrics and attribution

Key takeaways: B2B social media attribution requires decision-grade metrics and workflows that directly connect social engagement to pipeline and revenue, moving beyond vanity metrics. Standardizing

Marketing

Generative engine optimization KPIs that actually matter for marketing teams

Apr 23, 2026 Comment on Generative engine optimization KPIs that actually matter for marketing teams

Generative AI is changing how people discover brands, products, and information. Because it disrupts the buyer journey, it requires new metrics, specifically GEO KPIs, that

News

Ghost-busting Generative AI

Apr 23, 2026 Comment on Ghost-busting Generative AI

Chatbot responses shouldn’t be taken at face value. Such responses can be unreliable. Verification is necessary. The post Ghost-busting Generative AI appeared first on Story

Marketing

Is your brand LLM-ready? The death of the funnel with Lisa Vecchio 

Apr 23, 2026 Comment on Is your brand LLM-ready? The death of the funnel with Lisa Vecchio 

The traditional B2B funnel isn’t just dying, it’s being rewritten by LLMs as a B2B marketing AI strategy that prioritizes brand equity and discoverability. Lisa

Marketing

AI citation tracking: How to track (and grow) AI engine citations

Apr 24, 2026 0
Marketing

Courage vs. excuses

Apr 24, 2026 0
Marketing

A practical approach to B2B social-sourced pipeline metrics and attribution

Apr 24, 2026 0
Marketing

Generative engine optimization KPIs that actually matter for marketing teams

Apr 23, 2026 0
News

Ghost-busting Generative AI

Apr 23, 2026 0
Marketing

Is your brand LLM-ready? The death of the funnel with Lisa Vecchio 

Apr 23, 2026 0
Marketing

Purchase decisions

Mar 21, 2024 Comment on Purchase decisions

All purchases involve a decision. Yes or no, this or that, now or later… But

News

The rise of social commerce in the digital marketplace

Mar 21, 2024 Comment on The rise of social commerce in the digital marketplace

The post The rise of social commerce in the digital marketplace appeared first on ClickZ.

News

Combating disinformation: the crucial role of ethical marketing and digital literacy

Mar 21, 2024 Comment on Combating disinformation: the crucial role of ethical marketing and digital literacy

The post Combating disinformation: the crucial role of ethical marketing and digital literacy appeared first

Marketing

Podcasts, international covers and more

Mar 20, 2024 Comment on Podcasts, international covers and more

I just received copies of the new reprints of four of my books in the

News

HubSpot vs WordPress: Which One is Better for Your Business? [Endless Customers Podcast S.1 Ep 16]

Mar 20, 2024 Comment on HubSpot vs WordPress: Which One is Better for Your Business? [Endless Customers Podcast S.1 Ep 16]

About this Episode When it comes to marketing content management systems (CMS), there are two

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Posts

  • AI citation tracking: How to track (and grow) AI engine citations
  • Courage vs. excuses
  • A practical approach to B2B social-sourced pipeline metrics and attribution
  • Generative engine optimization KPIs that actually matter for marketing teams
  • Ghost-busting Generative AI
Marketing

AI citation tracking: How to track (and grow) AI engine citations

Apr 24, 2026 0
Marketing

Courage vs. excuses

Apr 24, 2026 0
Marketing

A practical approach to B2B social-sourced pipeline metrics and attribution

Apr 24, 2026 0
Marketing

Generative engine optimization KPIs that actually matter for marketing teams

Apr 23, 2026 0
News

Ghost-busting Generative AI

Apr 23, 2026 0
Marketing

Is your brand LLM-ready? The death of the funnel with Lisa Vecchio 

Apr 23, 2026 0
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