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Marketing

AI citation tracking: How to track (and grow) AI engine citations

Apr 24, 2026 Comment on AI citation tracking: How to track (and grow) AI engine citations

AI search engine citation tracking helps measure brand visibility and authority in AI-powered search results. As AI-powered search experiences reshape how people discover information, evaluate

Marketing

Courage vs. excuses

Apr 24, 2026 Comment on Courage vs. excuses

There are more available excuses now than ever before. In just two letters, “AI” is a simple, brand-new, all-purpose excuse for laying people off, averaging

Marketing

A practical approach to B2B social-sourced pipeline metrics and attribution

Apr 24, 2026 Comment on A practical approach to B2B social-sourced pipeline metrics and attribution

Key takeaways: B2B social media attribution requires decision-grade metrics and workflows that directly connect social engagement to pipeline and revenue, moving beyond vanity metrics. Standardizing

Marketing

Generative engine optimization KPIs that actually matter for marketing teams

Apr 23, 2026 Comment on Generative engine optimization KPIs that actually matter for marketing teams

Generative AI is changing how people discover brands, products, and information. Because it disrupts the buyer journey, it requires new metrics, specifically GEO KPIs, that

News

Ghost-busting Generative AI

Apr 23, 2026 Comment on Ghost-busting Generative AI

Chatbot responses shouldn’t be taken at face value. Such responses can be unreliable. Verification is necessary. The post Ghost-busting Generative AI appeared first on Story

Marketing

Is your brand LLM-ready? The death of the funnel with Lisa Vecchio 

Apr 23, 2026 Comment on Is your brand LLM-ready? The death of the funnel with Lisa Vecchio 

The traditional B2B funnel isn’t just dying, it’s being rewritten by LLMs as a B2B marketing AI strategy that prioritizes brand equity and discoverability. Lisa

Marketing

AI citation tracking: How to track (and grow) AI engine citations

Apr 24, 2026 0
Marketing

Courage vs. excuses

Apr 24, 2026 0
Marketing

A practical approach to B2B social-sourced pipeline metrics and attribution

Apr 24, 2026 0
Marketing

Generative engine optimization KPIs that actually matter for marketing teams

Apr 23, 2026 0
News

Ghost-busting Generative AI

Apr 23, 2026 0
Marketing

Is your brand LLM-ready? The death of the funnel with Lisa Vecchio 

Apr 23, 2026 0
Marketing

The arrogance of improvement

Mar 22, 2024 Comment on The arrogance of improvement

Who are you to make things better? How dare you raise your hand to help,

News

Dodging the block: how digital marketing evolves in the age of ad blockers

Mar 22, 2024 Comment on Dodging the block: how digital marketing evolves in the age of ad blockers

The post Dodging the block: how digital marketing evolves in the age of ad blockers

News

Embracing customer-centric marketing: a strategic approach to building loyalty and driving growth

Mar 22, 2024 Comment on Embracing customer-centric marketing: a strategic approach to building loyalty and driving growth

The post Embracing customer-centric marketing: a strategic approach to building loyalty and driving growth appeared

News

Supporting content compliance using Generative AI

Mar 21, 2024 Comment on Supporting content compliance using Generative AI

Content compliance is challenging and time-consuming. Surprisingly, one of the most interesting use cases for

Finance

8 Types of Email Content to Send Your Audience

Mar 21, 2024 Comment on 8 Types of Email Content to Send Your Audience

Engaging your audience with new email marketing strategies can be exciting, but knowing where to

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Posts

  • AI citation tracking: How to track (and grow) AI engine citations
  • Courage vs. excuses
  • A practical approach to B2B social-sourced pipeline metrics and attribution
  • Generative engine optimization KPIs that actually matter for marketing teams
  • Ghost-busting Generative AI
Marketing

AI citation tracking: How to track (and grow) AI engine citations

Apr 24, 2026 0
Marketing

Courage vs. excuses

Apr 24, 2026 0
Marketing

A practical approach to B2B social-sourced pipeline metrics and attribution

Apr 24, 2026 0
Marketing

Generative engine optimization KPIs that actually matter for marketing teams

Apr 23, 2026 0
News

Ghost-busting Generative AI

Apr 23, 2026 0
Marketing

Is your brand LLM-ready? The death of the funnel with Lisa Vecchio 

Apr 23, 2026 0
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