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Marketing

The psychology behind why AI shows it’s working

Sep 21, 2026 Comment on The psychology behind why AI shows it’s working

In 2025, most of the major answer engines made an almost identical update. Claude, ChatGPT, Gemini, and many others started to show what they were

Marketing

Personal Brand ROI, Finally Provable: LinkedIn Personal Profile Metrics

Sep 21, 2026 Comment on Personal Brand ROI, Finally Provable: LinkedIn Personal Profile Metrics

The problem with proving personal profile ROI Ask any B2B social or advocacy manager where their best-performing content comes from, and most won’t point to

Marketing

A book can’t change your life

Sep 21, 2026 Comment on A book can’t change your life

But you can. Especially if your community is there to help. All help is self-help, multiplied by the expectations, support and compassion of the people

Marketing

Upside/downside

Sep 20, 2026 Comment on Upside/downside

The sensitivity analysis for a decision is easy to overlook, because we tend to focus on the expected outcome. Perhaps it makes sense to begin

Marketing

Disconcerting genre shift

Sep 19, 2026 Comment on Disconcerting genre shift

If you sit down to watch a documentary and realize, about ten minutes in, that it’s actually a feature film, everything about it feels off

Marketing

A series of bad decisions

Sep 18, 2026 Comment on A series of bad decisions

Sometimes we make poor choices. And, unrelated to that, sometimes bad luck happens. The real problem kicks in after that. One bad decision after another.

Marketing

The psychology behind why AI shows it’s working

Sep 21, 2026 0
Marketing

Personal Brand ROI, Finally Provable: LinkedIn Personal Profile Metrics

Sep 21, 2026 0
Marketing

A book can’t change your life

Sep 21, 2026 0
Marketing

Upside/downside

Sep 20, 2026 0
Marketing

Disconcerting genre shift

Sep 19, 2026 0
Marketing

A series of bad decisions

Sep 18, 2026 0
Marketing

7 Components Every Lead Generation Landing Page Must Have

Jun 4, 2024 Comment on 7 Components Every Lead Generation Landing Page Must Have

You’ll find one element in every B2B marketing success story: a high-quality lead is a

Marketing

Boost employee advocacy adoption with Oktopost’s Social Advocacy App on Slack

Jun 4, 2024 Comment on Boost employee advocacy adoption with Oktopost’s Social Advocacy App on Slack

Employee advocacy is the key to getting your employees to share smart, quality content across

Finance

Lead generation landing pages: 10 minutes to higher conversions

Jun 4, 2024 Comment on Lead generation landing pages: 10 minutes to higher conversions
Marketing

Did you see it in the theater?

Jun 4, 2024 Comment on Did you see it in the theater?

We’re in the middle of a huge and unusual shift. The magazine publisher acted like

Marketing

True or False – does posting outbound links on LinkedIn impact reach or engagement?

Jun 4, 2024 Comment on True or False – does posting outbound links on LinkedIn impact reach or engagement?

Such a social media marketing debate! We recently ran a poll amongst our audience and

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Posts

  • The psychology behind why AI shows it’s working
  • Personal Brand ROI, Finally Provable: LinkedIn Personal Profile Metrics
  • A book can’t change your life
  • Upside/downside
  • Disconcerting genre shift
Marketing

The psychology behind why AI shows it’s working

Sep 21, 2026 0
Marketing

Personal Brand ROI, Finally Provable: LinkedIn Personal Profile Metrics

Sep 21, 2026 0
Marketing

A book can’t change your life

Sep 21, 2026 0
Marketing

Upside/downside

Sep 20, 2026 0
Marketing

Disconcerting genre shift

Sep 19, 2026 0
Marketing

A series of bad decisions

Sep 18, 2026 0
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