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Marketing

A book can’t change your life

Sep 21, 2026 Comment on A book can’t change your life

But you can. Especially if your community is there to help. All help is self-help, multiplied by the expectations, support and compassion of the people

Marketing

Upside/downside

Sep 20, 2026 Comment on Upside/downside

The sensitivity analysis for a decision is easy to overlook, because we tend to focus on the expected outcome. Perhaps it makes sense to begin

Marketing

Disconcerting genre shift

Sep 19, 2026 Comment on Disconcerting genre shift

If you sit down to watch a documentary and realize, about ten minutes in, that it’s actually a feature film, everything about it feels off

Marketing

A series of bad decisions

Sep 18, 2026 Comment on A series of bad decisions

Sometimes we make poor choices. And, unrelated to that, sometimes bad luck happens. The real problem kicks in after that. One bad decision after another.

Marketing

Your social ROI dashboard might be misleading you. Here’s why

Sep 17, 2026 Comment on Your social ROI dashboard might be misleading you. Here’s why

The Use Case See the full discussion on Reddit. How are you actually measuring the ROI from social media in 2026? Let’s talk about the

Marketing

GFI (and the alternative)

Sep 17, 2026 Comment on GFI (and the alternative)

If you can provide the cheapest, fastest and best option, there will be a line out the door for your service or product. Most providers

Marketing

A book can’t change your life

Sep 21, 2026 0
Marketing

Upside/downside

Sep 20, 2026 0
Marketing

Disconcerting genre shift

Sep 19, 2026 0
Marketing

A series of bad decisions

Sep 18, 2026 0
Marketing

Your social ROI dashboard might be misleading you. Here’s why

Sep 17, 2026 0
Marketing

GFI (and the alternative)

Sep 17, 2026 0
Marketing

[Research Round-Up] Insights From “The CMO Survey” and Nielsen’s Annual Marketing Report

Jun 9, 2024 Comment on [Research Round-Up] Insights From “The CMO Survey” and Nielsen’s Annual Marketing Report

(This month’s Research Round-Up discusses some of the major findings found in the Spring 2024

Marketing

An overlooked and powerful editing tool

Jun 8, 2024 Comment on An overlooked and powerful editing tool

Consider building a word cloud of your writing. It might be all the text on

Marketing

Rule the Streets: How to Create a Billboard Advertising Strategy That Grabs Attention

Jun 7, 2024 Comment on Rule the Streets: How to Create a Billboard Advertising Strategy That Grabs Attention

Whether commuting by car, bus, or train, I find myself watching the world — and

Marketing

Perfect pavement

Jun 7, 2024 Comment on Perfect pavement

Paving the ground might be an option. Pavement is invisible to the driver. It’s expected,

News

Sales and Marketing Alignment: How to Shorten Your Sales Cycle

Jun 6, 2024 Comment on Sales and Marketing Alignment: How to Shorten Your Sales Cycle

According to a recent study by Marketo, organizations with strong sales and marketing alignment experience

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Posts

  • A book can’t change your life
  • Upside/downside
  • Disconcerting genre shift
  • A series of bad decisions
  • Your social ROI dashboard might be misleading you. Here’s why
Marketing

A book can’t change your life

Sep 21, 2026 0
Marketing

Upside/downside

Sep 20, 2026 0
Marketing

Disconcerting genre shift

Sep 19, 2026 0
Marketing

A series of bad decisions

Sep 18, 2026 0
Marketing

Your social ROI dashboard might be misleading you. Here’s why

Sep 17, 2026 0
Marketing

GFI (and the alternative)

Sep 17, 2026 0
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