Lobby expertise
Someone who has seen a lot of movies but has never made one has a certain kind of knowledge. The same is true for clients,
Scale employee advocacy with authentic employee voices: Meet the Advocacy Agent
If you’re running a B2B employee advocacy program, the hard part isn’t necessarily getting employees
How CMOs Can Cultivate Strategic Influence
Many marketing pundits and practitioners now believe the marketing function in most companies has less
Marketing clerks
Bookkeepers do important work. But a bookkeeper is not the head of accounting. Marketers are
Real artists…
Real artists do all the painting themselves, not like Rembrandt Real artists use brushes, not
How to teach marketing
Trick title. There are at least three kinds of “marketing” we ought to be teaching:
