Create a handoff doc
Imagine if your job required you to maintain an updated handoff doc, something the boss could give to a new hire that would let them
The Builder’s Creed
A hundred and fifteen years ago, Christian Larson wrote one of the first popular self-help
What is an AI agent builder? (And why marketing teams are paying attention)
Your B2B social team has tools. It still can’t scale. Most B2B marketing teams running
UGC Campaigns for Natural Product Brands: Start With the Right Ask
Natural product brands usually have more customer content than they think. The problem is that
Facts and feelings
The world is like this and therefore I feel like that. That seems right. It’s
Buyers have already decided before you know they exist
Most B2B marketing budgets chase buyers who’ve already made up their mind. The real decision
