Intent-based marketing: How to target ready buyers
In business, to waste time is to waste money so you need a strategy that is efficient and the best use of your resources. With
Marketing Moves of the Week: Uber, American Eagle, Hello Kitty, Cartier, Walker’s Shortbread
The post Marketing Moves of the Week: Uber, American Eagle, Hello Kitty, Cartier, Walker’s Shortbread
The shard moment of transition
When a new technology arrives, it appears unpolished, ill-formed and a bit wonky. As it
Two kinds of useful specifications
Professionals use specs to invite others to participate in the work. One kind of spec
How Ecommerce Brands Actually Get Discovered In AI Search
AI search is reshaping how ecommerce brands get discovered. One week, your products show up
Build a better alternative to Black Friday
About thirty years ago, Jerry Shereshewsky invented “Cyber Monday” as an alternative to Black Friday.
