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Marketing

The reality of sunk costs

Sep 7, 2026 Comment on The reality of sunk costs

Culture is built on the stability of persistence. Pop musicians have farewell tours that last for decades. The local print shop is still there, reliably

Investments

Your Website Should Pre-Qualify Patients, Not Replace Intake

Sep 7, 2026 Comment on Your Website Should Pre-Qualify Patients, Not Replace Intake

If you run a mental health practice, I want to save you from a mistake I see a lot. Trying to make your website do

Marketing

A client wants to cut your organic social budget? Here’s what to tell them

Sep 7, 2026 Comment on A client wants to cut your organic social budget? Here’s what to tell them

Why it matters In reading this post, marketers will gain a clear way to respond when a client questions organic social’s ROI. This post explains

Marketing

The lab, the factory and the dentist

Sep 6, 2026 Comment on The lab, the factory and the dentist

At the lab, they don’t know the right answer. They are explorers and scientists. If you’re not failing, you’re not trying hard enough. The work

Marketing

Homo Habilis

Sep 5, 2026 Comment on Homo Habilis

We called them this because they used tools. The first proto-humans to clearly do so. The question that we need ask ourselves today, “Are you

Marketing

An end to fully open networks

Sep 4, 2026 Comment on An end to fully open networks

If you have a phone, you can call anyone you like. The recipient doesn’t have to answer, but the network is an open API, available

Marketing

The reality of sunk costs

Sep 7, 2026 0
Investments

Your Website Should Pre-Qualify Patients, Not Replace Intake

Sep 7, 2026 0
Marketing

A client wants to cut your organic social budget? Here’s what to tell them

Sep 7, 2026 0
Marketing

The lab, the factory and the dentist

Sep 6, 2026 0
Marketing

Homo Habilis

Sep 5, 2026 0
Marketing

An end to fully open networks

Sep 4, 2026 0
Marketing

The future doesn’t care

Jul 8, 2025 Comment on The future doesn’t care

It doesn’t care whether you’re excited or filled with trepidation. It arrives, regardless. What an

News

How to Upload to YouTube: The 2025 Ultimate Checklist for Businesses

Jul 7, 2025 Comment on How to Upload to YouTube: The 2025 Ultimate Checklist for Businesses

You’ve just wrapped your first marketing video. The lighting is crisp, the messaging on‑point, and

Finance

9 Ways to Find Trending Sounds on TikTok in 2025 (While They’re Still Popular)

Jul 7, 2025 Comment on 9 Ways to Find Trending Sounds on TikTok in 2025 (While They’re Still Popular)

Your go-to guide for spotting trending TikTok audio and using it to boost your next

Marketing

How I used ChatGPT-o3 to plan an entire marketing campaign during one plane ride

Jul 7, 2025 Comment on How I used ChatGPT-o3 to plan an entire marketing campaign during one plane ride

In an hour, ChatGPT-o3 can make you dozens of high-level marketing graphics — the kinds

Marketing

Not smart vs. stupid

Jul 7, 2025 Comment on Not smart vs. stupid

Not smart is a passive act, remedied with learning, experience and thought. Stupid is active,

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Posts

  • The reality of sunk costs
  • Your Website Should Pre-Qualify Patients, Not Replace Intake
  • A client wants to cut your organic social budget? Here’s what to tell them
  • The lab, the factory and the dentist
  • Homo Habilis
Marketing

The reality of sunk costs

Sep 7, 2026 0
Investments

Your Website Should Pre-Qualify Patients, Not Replace Intake

Sep 7, 2026 0
Marketing

A client wants to cut your organic social budget? Here’s what to tell them

Sep 7, 2026 0
Marketing

The lab, the factory and the dentist

Sep 6, 2026 0
Marketing

Homo Habilis

Sep 5, 2026 0
Marketing

An end to fully open networks

Sep 4, 2026 0
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