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Why it matters In reading this post, marketers will gain a clear way to respond when a client questions organic social’s ROI. This post explains

At the lab, they don’t know the right answer. They are explorers and scientists. If you’re not failing, you’re not trying hard enough. The work

We called them this because they used tools. The first proto-humans to clearly do so. The question that we need ask ourselves today, “Are you

If you have a phone, you can call anyone you like. The recipient doesn’t have to answer, but the network is an open API, available

We have no idea. Of course, there’s plenty of behavioral data. Say this phrase, or offer that treat, and this particular dog is likely to

The first time I saw my client’s brand in an AI answer, nobody had done anything to put it there. I was working through one