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Marketing

Getting critical

Oct 4, 2026 Comment on Getting critical

I’d heard a lot about critical theory but didn’t really understand what was being talked about. The Frankfurt School of the 1930s wasn’t really a

Marketing

Uniformity

Oct 3, 2026 Comment on Uniformity

Consistency costs extra. If you want to buy machine screws or widgets that are exactly the same to five decimal points, you’ll pay a premium

Marketing

GTM tech stack: What it is and how to build one

Oct 2, 2026 Comment on GTM tech stack: What it is and how to build one

A GTM tech stack is the set of tools a company uses to run go-to-market activities across the customer lifecycle. These platforms can make it

Marketing

Modern vanity

Oct 2, 2026 Comment on Modern vanity

“Vanity” has the same root as “in vain.” Emptiness. Staring at the mirror, focusing on our appearance. It’s an empty pursuit of a not-very-worthwhile goal.

Marketing

Diagnosing AEO gaps: A content audit guide

Oct 1, 2026 Comment on Diagnosing AEO gaps: A content audit guide

If you’ve been asked to diagnose and fix AEO gaps, the first step is to conduct an audit. For most brands, an AEO gap is

Marketing

Media and messages

Oct 1, 2026 Comment on Media and messages

Rock and roll came from the transistor radio. When Sony launched its cheap portable radio more than sixty years ago, it came with a headphone.

Marketing

Getting critical

Oct 4, 2026 0
Marketing

Uniformity

Oct 3, 2026 0
Marketing

GTM tech stack: What it is and how to build one

Oct 2, 2026 0
Marketing

Modern vanity

Oct 2, 2026 0
Marketing

Diagnosing AEO gaps: A content audit guide

Oct 1, 2026 0
Marketing

Media and messages

Oct 1, 2026 0
Marketing

AI search visibility ROI: How to measure what matters (& ignore what doesn’t)

Aug 12, 2026 Comment on AI search visibility ROI: How to measure what matters (& ignore what doesn’t)

As long as there has been commerce, there have been questions. First, those questions were

Marketing

The magic of a two-year waitlist

Aug 12, 2026 Comment on The magic of a two-year waitlist

The Decware triode amp is the best low-power stereo amp I’ve ever heard. And it’s

Marketing

6 core capabilities to evaluate in social media compliance software

Aug 12, 2026 Comment on 6 core capabilities to evaluate in social media compliance software

Why it matters In reading this blog, marketing and compliance leaders at regulated B2B companies,

Marketing

AI search performance KPIs every marketer should track

Aug 11, 2026 Comment on AI search performance KPIs every marketer should track

As long as I’ve been in marketing, people have warned against focusing on “vanity metrics,”

Marketing

Attention up for auction

Aug 11, 2026 Comment on Attention up for auction

If you win an auction to get a click, you probably overpaid. Every other bidder

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Posts

  • Getting critical
  • Uniformity
  • GTM tech stack: What it is and how to build one
  • Modern vanity
  • Diagnosing AEO gaps: A content audit guide
Marketing

Getting critical

Oct 4, 2026 0
Marketing

Uniformity

Oct 3, 2026 0
Marketing

GTM tech stack: What it is and how to build one

Oct 2, 2026 0
Marketing

Modern vanity

Oct 2, 2026 0
Marketing

Diagnosing AEO gaps: A content audit guide

Oct 1, 2026 0
Marketing

Media and messages

Oct 1, 2026 0
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