Learning from rejection
If you’re doing something creative, something important or something new, you’re certain to be rejected along the way. It’s a signal. It might be proof
Branded vs. unbranded queries in AI search — and how to track them
Picture two shoppers. One asks ChatGPT, “Are Nikes good shoes for marathon runners?” The other
Restrictive design
Design of any kind requires empathy. If you’re making it for yourself, it’s a hobby.
Ambiguity or clarity?
This is a choice we rarely name. Putting effort into how much ambiguity we can
Three Important Insights on Buyer Use of AI
Source: TrustRadius TrustRadius, an HG Insights company, recently published its “2026 B2B Buying Disconnect Report.”
