Investments

Suz Barton on Using Employee Advocacy for Social Selling

Suz Barton, Oktopost’s Director of Demand Generation reveals her secret sauce on how she’s helping sales leaders hit their numbers while staying sane under constant pressure to hit her own. Throughout the episode, Suz also uncovers the life-changing magic of using employee advocacy for social selling and she’s using advocacy to help sales teams be more effective. Suz even breaks down the differences between social selling and employee advocacy so you leave this episode with full confidence knowing which program outline to bring to your next strategy meeting!

Away from running integrated marketing programs, Suz enjoys listening to rock music, watching football, and having adventures in the great outdoors – a part of her will always wish she could be Batman.

Investments

What is Employer Branding—and How to Manage it for B2B Companies?

Recruiting practices have changed dramatically over the last ten years, and companies that stick to outdated tactics are quickly falling behind the competition. If you want to attract the top talent, you need to give them reasons to consider your work environment over their alternatives and nail your employer branding. Given the benefits of employer […]