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Marketing

Courage vs. excuses

Apr 24, 2026 Comment on Courage vs. excuses

There are more available excuses now than ever before. In just two letters, “AI” is a simple, brand-new, all-purpose excuse for laying people off, averaging

Marketing

A practical approach to B2B social-sourced pipeline metrics and attribution

Apr 24, 2026 Comment on A practical approach to B2B social-sourced pipeline metrics and attribution

Key takeaways: B2B social media attribution requires decision-grade metrics and workflows that directly connect social engagement to pipeline and revenue, moving beyond vanity metrics. Standardizing

Marketing

Generative engine optimization KPIs that actually matter for marketing teams

Apr 23, 2026 Comment on Generative engine optimization KPIs that actually matter for marketing teams

Generative AI is changing how people discover brands, products, and information. Because it disrupts the buyer journey, it requires new metrics, specifically GEO KPIs, that

News

Ghost-busting Generative AI

Apr 23, 2026 Comment on Ghost-busting Generative AI

Chatbot responses shouldn’t be taken at face value. Such responses can be unreliable. Verification is necessary. The post Ghost-busting Generative AI appeared first on Story

Marketing

Is your brand LLM-ready? The death of the funnel with Lisa Vecchio 

Apr 23, 2026 Comment on Is your brand LLM-ready? The death of the funnel with Lisa Vecchio 

The traditional B2B funnel isn’t just dying, it’s being rewritten by LLMs as a B2B marketing AI strategy that prioritizes brand equity and discoverability. Lisa

Marketing

Consumers outnumber producers

Apr 23, 2026 Comment on Consumers outnumber producers

New technology often upends the careers of experienced professionals. When the Mac offered typesetting to the masses, typographers were incensed. They had grown up with

Marketing

Courage vs. excuses

Apr 24, 2026 0
Marketing

A practical approach to B2B social-sourced pipeline metrics and attribution

Apr 24, 2026 0
Marketing

Generative engine optimization KPIs that actually matter for marketing teams

Apr 23, 2026 0
News

Ghost-busting Generative AI

Apr 23, 2026 0
Marketing

Is your brand LLM-ready? The death of the funnel with Lisa Vecchio 

Apr 23, 2026 0
Marketing

Consumers outnumber producers

Apr 23, 2026 0
Marketing

Over the top

Mar 12, 2026 Comment on Over the top

Unreasonable commitment is unreasonable. It happens before there’s a guarantee it will work. It’s out

Marketing

Henry Ford knew how to drive

Mar 12, 2026 Comment on Henry Ford knew how to drive

He also understood the process of organizing a plant to build a car. Scott Belsky

Finance

We’ve Rebuilt Buffer’s Composer From the Inside Out

Mar 11, 2026 Comment on We’ve Rebuilt Buffer’s Composer From the Inside Out

If you use Buffer, then you’re familiar with our Composer. It’s where every post begins.

Marketing

The simple genius behind this long-forgotten Google Chrome ad

Mar 11, 2026 Comment on The simple genius behind this long-forgotten Google Chrome ad

We trust simple promises more than long lists. When brands focus on one clear benefit,

Marketing

The Knot: My upcoming new book (and a course that’s already here)

Mar 11, 2026 Comment on The Knot: My upcoming new book (and a course that’s already here)

The Knot, Problems Can Be Solved, will be available in September. And this week, I’m

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Posts

  • Courage vs. excuses
  • A practical approach to B2B social-sourced pipeline metrics and attribution
  • Generative engine optimization KPIs that actually matter for marketing teams
  • Ghost-busting Generative AI
  • Is your brand LLM-ready? The death of the funnel with Lisa Vecchio 
Marketing

Courage vs. excuses

Apr 24, 2026 0
Marketing

A practical approach to B2B social-sourced pipeline metrics and attribution

Apr 24, 2026 0
Marketing

Generative engine optimization KPIs that actually matter for marketing teams

Apr 23, 2026 0
News

Ghost-busting Generative AI

Apr 23, 2026 0
Marketing

Is your brand LLM-ready? The death of the funnel with Lisa Vecchio 

Apr 23, 2026 0
Marketing

Consumers outnumber producers

Apr 23, 2026 0
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