Generative engine optimization KPIs that actually matter for marketing teams
Generative AI is changing how people discover brands, products, and information. Because it disrupts the buyer journey, it requires new metrics, specifically GEO KPIs, that
What We Learned After Finding 7 Forgotten Jobs Running for 5 Years
We recently started a small project to clean up how parts of our systems communicate
“It’s faster to just do it myself”
Here’s a simple rubric for outsourcing: If you’re never going to need to do this
What Is Wikidata And Why Does It Matter For Your Brand?
Wikidata is the Wikimedia Foundation’s open knowledge base for structured data. It stores machine-readable facts
Over the top
Unreasonable commitment is unreasonable. It happens before there’s a guarantee it will work. It’s out
Henry Ford knew how to drive
He also understood the process of organizing a plant to build a car. Scott Belsky
