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Marketing

Getting critical

Oct 4, 2026 Comment on Getting critical

I’d heard a lot about critical theory but didn’t really understand what was being talked about. The Frankfurt School of the 1930s wasn’t really a

Marketing

Uniformity

Oct 3, 2026 Comment on Uniformity

Consistency costs extra. If you want to buy machine screws or widgets that are exactly the same to five decimal points, you’ll pay a premium

Marketing

GTM tech stack: What it is and how to build one

Oct 2, 2026 Comment on GTM tech stack: What it is and how to build one

A GTM tech stack is the set of tools a company uses to run go-to-market activities across the customer lifecycle. These platforms can make it

Marketing

Modern vanity

Oct 2, 2026 Comment on Modern vanity

“Vanity” has the same root as “in vain.” Emptiness. Staring at the mirror, focusing on our appearance. It’s an empty pursuit of a not-very-worthwhile goal.

Marketing

Diagnosing AEO gaps: A content audit guide

Oct 1, 2026 Comment on Diagnosing AEO gaps: A content audit guide

If you’ve been asked to diagnose and fix AEO gaps, the first step is to conduct an audit. For most brands, an AEO gap is

Marketing

Media and messages

Oct 1, 2026 Comment on Media and messages

Rock and roll came from the transistor radio. When Sony launched its cheap portable radio more than sixty years ago, it came with a headphone.

Marketing

Getting critical

Oct 4, 2026 0
Marketing

Uniformity

Oct 3, 2026 0
Marketing

GTM tech stack: What it is and how to build one

Oct 2, 2026 0
Marketing

Modern vanity

Oct 2, 2026 0
Marketing

Diagnosing AEO gaps: A content audit guide

Oct 1, 2026 0
Marketing

Media and messages

Oct 1, 2026 0
Marketing

Consider the AI tear down

Aug 17, 2026 Comment on Consider the AI tear down

Find a safe critic. Upload your essay, your book, your artwork, your business plan or

Investments

Trust-Building Content vs. Promotional Content: What Home Service Brands Should Post More Often

Aug 17, 2026 Comment on Trust-Building Content vs. Promotional Content: What Home Service Brands Should Post More Often

Many home service companies start social media in the same place: Discounts Service promotions “Call

Marketing

Why You Shouldn’t Rely Too Much on Best Practices

Aug 16, 2026 Comment on Why You Shouldn’t Rely Too Much on Best Practices

Many marketing leaders and frontline marketers have a “thing” for marketing best practices. And, it’s

Marketing

Replace the filters

Aug 16, 2026 Comment on Replace the filters

Here’s a simple hack/reminder: If you buy something that has a filter or other part

Marketing

Short term dumb, long term smart

Aug 15, 2026 Comment on Short term dumb, long term smart

Culture provides scaffolding, and learning happens over time. The result is that we’re each capable

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Posts

  • Getting critical
  • Uniformity
  • GTM tech stack: What it is and how to build one
  • Modern vanity
  • Diagnosing AEO gaps: A content audit guide
Marketing

Getting critical

Oct 4, 2026 0
Marketing

Uniformity

Oct 3, 2026 0
Marketing

GTM tech stack: What it is and how to build one

Oct 2, 2026 0
Marketing

Modern vanity

Oct 2, 2026 0
Marketing

Diagnosing AEO gaps: A content audit guide

Oct 1, 2026 0
Marketing

Media and messages

Oct 1, 2026 0
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