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Marketing

The Drucker drift

Aug 23, 2026 Comment on The Drucker drift

Peter Drucker argued that the purpose of a corporation is to serve the customer. It turns out that organizations that focus on this do well.

Marketing

Don’t eat if you’re not hungry

Aug 22, 2026 Comment on Don’t eat if you’re not hungry

That’s not only good dieting advice. It works in just about every endeavor we sign up for. The system would like us to be insatiable

Marketing

Your quiet advocates aren’t ghosting you. They’re just stuck on what to say.

Aug 21, 2026 Comment on Your quiet advocates aren’t ghosting you. They’re just stuck on what to say.

Why it matters Every advocacy program has a version of this: someone posts consistently for a few weeks, then quietly stops. It’s common enough to

Marketing

Tech stack consolidation: The business case for unified systems & how to build them

Aug 21, 2026 Comment on Tech stack consolidation: The business case for unified systems & how to build them

Tech stack consolidation is the process of reducing the software tools your organization runs and standardizing work on a smaller, more integrated set of systems.

Marketing

Peec AI alternatives for AI visibility monitoring in 2026

Aug 21, 2026 Comment on Peec AI alternatives for AI visibility monitoring in 2026

Peec AI alternatives are AI visibility platforms that go beyond monitoring to help marketing teams close citation gaps, connect AI search data to CRM attribution,

Marketing

Assume misunderstanding

Aug 21, 2026 Comment on Assume misunderstanding

It’s possible that you were undermined, endangered, cut off or disrespected. But if we begin with that, then the relationship gets shaky. Perhaps the other

Marketing

The Drucker drift

Aug 23, 2026 0
Marketing

Don’t eat if you’re not hungry

Aug 22, 2026 0
Marketing

Your quiet advocates aren’t ghosting you. They’re just stuck on what to say.

Aug 21, 2026 0
Marketing

Tech stack consolidation: The business case for unified systems & how to build them

Aug 21, 2026 0
Marketing

Peec AI alternatives for AI visibility monitoring in 2026

Aug 21, 2026 0
Marketing

Assume misunderstanding

Aug 21, 2026 0
Investments

Micro-Creators vs. Organic Customers: Which UGC Strategy Is Right for Your Natural Brand?

Jul 13, 2026 Comment on Micro-Creators vs. Organic Customers: Which UGC Strategy Is Right for Your Natural Brand?

Natural product brands hear “user-generated content” (UGC) and often treat it like one big content

Finance

The Buffer Plugin for TRMNL Is Here, and We’re Giving Some Devices Away

Jul 13, 2026 Comment on The Buffer Plugin for TRMNL Is Here, and We’re Giving Some Devices Away

A few weeks ago, one of our engineers, Andy Yates, got an email at his

Finance

I Built a Workflow That Reads My Community’s Slack and Writes a Week of Posts in My Voice

Jul 13, 2026 Comment on I Built a Workflow That Reads My Community’s Slack and Writes a Week of Posts in My Voice

I volunteer as a community lead for a tech non-profit that helps people get their

Marketing

The hedonic treadmill

Jul 13, 2026 Comment on The hedonic treadmill

When we upgrade something in our lives, the thing we used to be satisfied with

Marketing

Controversial

Jul 12, 2026 Comment on Controversial

This is a useful term. It helps us understand a topic or theory that can

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Posts

  • The Drucker drift
  • Don’t eat if you’re not hungry
  • Your quiet advocates aren’t ghosting you. They’re just stuck on what to say.
  • Tech stack consolidation: The business case for unified systems & how to build them
  • Peec AI alternatives for AI visibility monitoring in 2026
Marketing

The Drucker drift

Aug 23, 2026 0
Marketing

Don’t eat if you’re not hungry

Aug 22, 2026 0
Marketing

Your quiet advocates aren’t ghosting you. They’re just stuck on what to say.

Aug 21, 2026 0
Marketing

Tech stack consolidation: The business case for unified systems & how to build them

Aug 21, 2026 0
Marketing

Peec AI alternatives for AI visibility monitoring in 2026

Aug 21, 2026 0
Marketing

Assume misunderstanding

Aug 21, 2026 0
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