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Marketing

Anticipating confusion

Oct 18, 2026 Comment on Anticipating confusion

I know that you know that taking this exit will get us to Sheridan Drive, but the person who’s likely to be driving down this

Marketing

The race to the bottom feels inevitable…

Oct 17, 2026 Comment on The race to the bottom feels inevitable…

but it isn’t. A company wants web traffic, so it dumbs down content, builds listicles and grows. But then others become even dumber or more

Investments

Community Management Starts Before the First Reply

Oct 16, 2026 Comment on Community Management Starts Before the First Reply

Giving someone access to your social accounts is easy. Trusting them to talk to your customers is harder.  When you outsource community management, someone outside

Marketing

The marketing automation model that drove 9x qualified lead growth in a secondary market

Oct 16, 2026 Comment on The marketing automation model that drove 9x qualified lead growth in a secondary market

When we reviewed our Japan marketing automation programs last year, the picture wasn’t pretty. Our automated emails were generating about 12 qualified leads per month

Marketing

A good worker

Oct 16, 2026 Comment on A good worker

The truth is, I’m not a good worker. I’ve had very few traditional jobs, and my performance on typical tasks was poor. Work the exact

Marketing

Transactional email: What it is and how it works

Oct 15, 2026 Comment on Transactional email: What it is and how it works

Transactional emails are automated messages triggered by a specific action a customer takes, sent to help that person complete or follow up on something already

Marketing

Anticipating confusion

Oct 18, 2026 0
Marketing

The race to the bottom feels inevitable…

Oct 17, 2026 0
Investments

Community Management Starts Before the First Reply

Oct 16, 2026 0
Marketing

The marketing automation model that drove 9x qualified lead growth in a secondary market

Oct 16, 2026 0
Marketing

A good worker

Oct 16, 2026 0
Marketing

Transactional email: What it is and how it works

Oct 15, 2026 0
Marketing

Why creative teams need the safety to fail [according to a senior director for Magic: The Gathering]

Sep 22, 2025 Comment on Why creative teams need the safety to fail [according to a senior director for Magic: The Gathering]

Whatever terrible thing you’ve pivoted a campaign around — a delayed launch, maybe customer backlash

News

How to Build a Signature Offer That Actually Converts — What’s Working Right Now

Sep 21, 2025 Comment on How to Build a Signature Offer That Actually Converts — What’s Working Right Now

If you’re designing your signature offer — that flagship service/package/course that embodies your core value

News

Budget-Friendly SEO Strategies That Actually Work

Sep 21, 2025 Comment on Budget-Friendly SEO Strategies That Actually Work

SEO can feel out of reach when you’re working solo or with a tight budget.

Marketing

Ject!

Sep 21, 2025 Comment on Ject!

We spend a lot of time responding and reacting to the throws of others. Ejected,

News

Power Shifts: Women Leading the Charge in Media and Creativity

Sep 21, 2025 Comment on Power Shifts: Women Leading the Charge in Media and Creativity

The post Power Shifts: Women Leading the Charge in Media and Creativity appeared first on

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Posts

  • Anticipating confusion
  • The race to the bottom feels inevitable…
  • Community Management Starts Before the First Reply
  • The marketing automation model that drove 9x qualified lead growth in a secondary market
  • A good worker
Marketing

Anticipating confusion

Oct 18, 2026 0
Marketing

The race to the bottom feels inevitable…

Oct 17, 2026 0
Investments

Community Management Starts Before the First Reply

Oct 16, 2026 0
Marketing

The marketing automation model that drove 9x qualified lead growth in a secondary market

Oct 16, 2026 0
Marketing

A good worker

Oct 16, 2026 0
Marketing

Transactional email: What it is and how it works

Oct 15, 2026 0
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