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Marketing

The unreliable witness

Oct 13, 2026 Comment on The unreliable witness

It might be us. Even when there are photos, videos or tape recordings, people find that they can’t agree on what happened. Our vivid recollections

Marketing

New: Build Claude dashboards with your Oktopost data

Oct 13, 2026 Comment on New: Build Claude dashboards with your Oktopost data

The big picture Picture this: The CMO asks what employee advocacy did for pipeline last quarter. Someone on the social team then spends an afternoon

Marketing

The best in the world is a local problem

Oct 12, 2026 Comment on The best in the world is a local problem

On a good day, my bongo score looks like this: Compared to all the people who have played this morning, it’s right at the top.

Marketing

How to calculate Earned Media Value for employee advocacy

Oct 12, 2026 Comment on How to calculate Earned Media Value for employee advocacy

What is Earned Media Value? Earned Media Value (EMV) puts a price on reach you didn’t pay for. It answers one question: if we’d bought

Marketing

[Research Round-Up] New Insights on Blog Performance and Blogging Practices

Oct 11, 2026 Comment on [Research Round-Up] New Insights on Blog Performance and Blogging Practices

Source:  Orbit Media Studios (This month’s Research Round-Up discusses some of the major findings in Orbit Media’s 2026 survey regarding blog performance and blogging practices.

Marketing

Talent becomes media

Oct 11, 2026 Comment on Talent becomes media

Rivian has a new ad, starring Bill Murray. It’s not a great ad (more on that below) but the remarkable thing is that it features

Marketing

The unreliable witness

Oct 13, 2026 0
Marketing

New: Build Claude dashboards with your Oktopost data

Oct 13, 2026 0
Marketing

The best in the world is a local problem

Oct 12, 2026 0
Marketing

How to calculate Earned Media Value for employee advocacy

Oct 12, 2026 0
Marketing

[Research Round-Up] New Insights on Blog Performance and Blogging Practices

Oct 11, 2026 0
Marketing

Talent becomes media

Oct 11, 2026 0
Marketing

Looking Back, Looking Forward – 2026 Edition

Jan 3, 2026 Comment on Looking Back, Looking Forward – 2026 Edition

Source:  Shutterstock The beginning of a new year is what behavioral scientists call a temporal

Marketing

The paradox of ‘on trend’

Jan 3, 2026 Comment on The paradox of ‘on trend’

By the time you get around to embracing the fashion of the moment, it’s almost

Investments

Fashion AI SEO: How to Improve Your Brand’s LLM Visibility

Jan 2, 2026 Comment on Fashion AI SEO: How to Improve Your Brand’s LLM Visibility

AI chat is changing how people shop for fashion — fast. Before AI, buying something

Marketing

Marketing efficiency ratio: How to calculate and improve yours

Jan 2, 2026 Comment on Marketing efficiency ratio: How to calculate and improve yours

The marketing efficiency ratio (MER) measures how much revenue marketing generates for every dollar spent.

Marketing

Bottlenecks

Jan 2, 2026 Comment on Bottlenecks

An essential feature of every bottle is the neck. No neck, no bottle. There are

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Posts

  • The unreliable witness
  • New: Build Claude dashboards with your Oktopost data
  • The best in the world is a local problem
  • How to calculate Earned Media Value for employee advocacy
  • [Research Round-Up] New Insights on Blog Performance and Blogging Practices
Marketing

The unreliable witness

Oct 13, 2026 0
Marketing

New: Build Claude dashboards with your Oktopost data

Oct 13, 2026 0
Marketing

The best in the world is a local problem

Oct 12, 2026 0
Marketing

How to calculate Earned Media Value for employee advocacy

Oct 12, 2026 0
Marketing

[Research Round-Up] New Insights on Blog Performance and Blogging Practices

Oct 11, 2026 0
Marketing

Talent becomes media

Oct 11, 2026 0
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