Claude integrations worth adding to your GTM stack
Most marketers use an AI assistant at work, but constantly switching between Claude, a CRM, and other apps breaks focus. That is where Claude integrations
Lumping and Splitting in Taxonomy
Creating a taxonomy — noting which distinctions matter — often seems more art than science.
Selling A Premium Product Is About More Than Its Price
One of the hardest things in business is to work out what price to charge
Designing Multi-Purpose Content
Publishers can do more with content when content is able to serve more than one
AdWords AI Will Auto-Generate Then Auto-Launch Fun New Ads
In late April Google will start offering (forcing) a new tool letting artificial intelligence generate
