No-Maintenance Evergreen Sales Funnels Are a Myth. Here’s Why They’re Still Worth Building.

Tell me if this sounds familiar.

Your business operates in a cycle of sales, fulfillment, sales, fulfillment. It seems like half the year, you’re hitting sales and marketing hard — building funnels, prospecting for leads, showing up for guest interviews, and more.

Then, as soon as you get enough customers to keep you busy for a while, you hit pause and go back to helping your customers.

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<p>Three months later, you realize you’re running low on new cash flow or leads, and the cycle repeats itself all over again.</p>
<p>We get it. We’ve been there before, and we’ve coached dozens of students in the same boat. It’s part of the natural business cycle when you’re starting up, especially if you’re a one or two person show with limited time on your hands.</p>
<p>So how do you break the cycle? <strong>Create an </strong><strong>evergreen sales funnel</strong><strong>.   </strong></p>
<p>Evergreen funnels smooth out your sales cycle by turning traffic into sales all year long. Instead of feast or famine, you can plan ahead and create a steady, reliable stream of income.</p>
<p>Once it’s set up, an evergreen funnel doesn’t take as much effort to maintain, so you get to spend more time working on the part of your business that you love: delivering great work.</p>
<p>In this post, we’ll show you how to build your own evergreen sales funnel from beginning to end.</p>
<p>But just because you <em>want</em> to<strong> </strong>build an evergreen funnel doesn’t mean you should.</p>
<p><strong>Evergreen sales funnels</strong><strong> are not for beginners.</strong> While they make your life easier in the long run, they take quite a bit of up-front work to build. If your funnel doesn’t work, all of that effort is wasted.</p>
<p>If you’re a beginner — aka someone making less than $10k per month from your business — you should <strong>save </strong><strong>evergreen sales funnels</strong><strong> until </strong><strong>after</strong><strong> you have a proven sales method.</strong> But there is one marketing strategy that you can use instead, even if you’re not a professional marketer. We’ll talk about that in a minute.</p>
<p>In this post, we do a deep dive into evergreen sales funnels. We explain:</p>
<li>Why using other people’s audiences is a better option than evergreen sales funnels for beginners.</li>
<li>When you should build an evergreen funnel.</li>
<li>How to build an evergreen sales funnel in five steps.</li>
<li>The exact performance benchmarks you should hit to make sure your funnel is profitable.</li>
<li><em>And more.</em></li>
<p>But first, let’s get really clear on what we mean by “evergreen sales funnel.”</p>
<p><i data-stringify-type=Want help creating an evergreen sales funnel for your business? Book a complimentary strategy session where we’ll audit your business strategy and talk through a 90-day plan to skyrocket revenue.

What Is an Evergreen Sales Funnel?

Here’s a simple, no-B.S. definition:

A sales funnel is a system for turning regular ol’ people into raving fans who can’t wait to buy your product.

“Evergreen” just means your funnel works all-year-round — like the leaves on an evergreen tree

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