We’re running an A/B test on human and AI involvement in hiring
We’re hiring for two roles, and trying two very different experiments We’ve spent many hours debating when, where, and how AI should fit into our
The Top 10 Lead Nurturing Software Solutions for 2022
As a B2B marketer, there’s no doubt you occasionally find yourself scratching your head and wondering, “How is it that so many leads seem to be slipping through my fingers?” The answer lies in better understanding B2B buying habits. Today’s technology-connected B2B buyers demand a cross-channel experience. They expect a level of personalization in marketing […]
Upper funnel personalization: Kaiser Permanente’s path to positive recall
Kaiser Permanente provides health care coverage, serving over 12.6 million members across nine states in
Intentional design (and complicated systems)
Intentional design is the most productive kind. It begins with “who’s it for?” and “what’s
3 great conversation starters
Remember yesterday when I showed you three examples of dreadful direct messages I’ve received recently?
5 Differences Between Customer Support vs. Customer Success
If you’re involved in client relations for a B2B or SaaS company, you’ve probably heard the terms “customer support” and “customer success.” While they might sound like perfect synonyms, the truth is that each one refers to something a little different. In this article, we’ll go over the difference between customer support and customer success […]
