Special event club

The problem with proving personal profile ROI Ask any B2B social or advocacy manager where their best-performing content comes from, and most won’t point to

But you can. Especially if your community is there to help. All help is self-help, multiplied by the expectations, support and compassion of the people

The sensitivity analysis for a decision is easy to overlook, because we tend to focus on the expected outcome. Perhaps it makes sense to begin

If you sit down to watch a documentary and realize, about ten minutes in, that it’s actually a feature film, everything about it feels off

Sometimes we make poor choices. And, unrelated to that, sometimes bad luck happens. The real problem kicks in after that. One bad decision after another.

The Use Case See the full discussion on Reddit. How are you actually measuring the ROI from social media in 2026? Let’s talk about the