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Finance

We’re running an A/B test on human and AI involvement in hiring

Nov 11, 2026 Comment on We’re running an A/B test on human and AI involvement in hiring

We’re hiring for two roles, and trying two very different experiments We’ve spent many hours debating when, where, and how AI should fit into our

Marketing

The creep fades

Nov 11, 2026 Comment on The creep fades

The uncanny valley is the place where an image that’s almost human creeps us out: Sorry to share that. Human beings evolved to have a

Marketing

What a B2B marketer’s job looks like once AI does the first draft

Nov 11, 2026 Comment on What a B2B marketer’s job looks like once AI does the first draft

We keep hearing about the hours AI saves marketing teams. Ten hours a week here, a few hundred across a team there. So at Grand

Marketing

In search of a bargain

Nov 10, 2026 Comment on In search of a bargain

The ebook of The Knot is on sale today for less than $5 in the US. Thanks for checking it out. Also, here’s a preview

Marketing

AEO benchmarking: What market data reveals about AI search

Nov 10, 2026 Comment on AEO benchmarking: What market data reveals about AI search

AEO benchmarking measures your brand’s AI search visibility against competitors and market trends. It tells you whether a change in your visibility comes from the

Marketing

How to use AI to write a blog post (that isn’t slop)

Nov 10, 2026 Comment on How to use AI to write a blog post (that isn’t slop)

Like a hammer or even a hair dryer, AI is just a tool. It needs to be wielded skillfully by an expert to achieve greatness.

Finance

We’re running an A/B test on human and AI involvement in hiring

Nov 11, 2026 0
Marketing

The creep fades

Nov 11, 2026 0
Marketing

What a B2B marketer’s job looks like once AI does the first draft

Nov 11, 2026 0
Marketing

In search of a bargain

Nov 10, 2026 0
Marketing

AEO benchmarking: What market data reveals about AI search

Nov 10, 2026 0
Marketing

How to use AI to write a blog post (that isn’t slop)

Nov 10, 2026 0
Marketing

Social Media Marketing: The Ultimate Guide

Oct 19, 2023 adminComment on Social Media Marketing: The Ultimate Guide

When it comes to social media, marketers’ top goals are advertising their products/services and increasing

News

The New Rules of B2B Marketing: Dina Otero on Embracing Customer Centricity with ABX

Oct 19, 2023 adminComment on The New Rules of B2B Marketing: Dina Otero on Embracing Customer Centricity with ABX

As B2B content marketing has evolved from simply telling buyers what brands want them to

Marketing

The end of writer’s block

Oct 19, 2023 adminComment on The end of writer’s block

I was delighted to share this short talk with my friend Sue. I thought it

News

SAP on the New AR for B2B Content Marketing: Authentic Reality

Oct 18, 2023 adminComment on SAP on the New AR for B2B Content Marketing: Authentic Reality

In an age where the allure of artificial intelligence (AI) has captured the attention of

News

Unlocking Success: Expert Insights On Content Marketing Strategies For Your Business

Oct 18, 2023 adminComment on Unlocking Success: Expert Insights On Content Marketing Strategies For Your Business

Did you know there are nearly five billion active internet users globally? Well, that accounts

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Posts

  • We’re running an A/B test on human and AI involvement in hiring
  • The creep fades
  • What a B2B marketer’s job looks like once AI does the first draft
  • In search of a bargain
  • AEO benchmarking: What market data reveals about AI search
Finance

We’re running an A/B test on human and AI involvement in hiring

Nov 11, 2026 0
Marketing

The creep fades

Nov 11, 2026 0
Marketing

What a B2B marketer’s job looks like once AI does the first draft

Nov 11, 2026 0
Marketing

In search of a bargain

Nov 10, 2026 0
Marketing

AEO benchmarking: What market data reveals about AI search

Nov 10, 2026 0
Marketing

How to use AI to write a blog post (that isn’t slop)

Nov 10, 2026 0
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