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AI search is no longer a niche experiment. According to HubSpot’s own research, 42% of buyers now use AI search as part of their evaluation

At some point after a CRM goes live, someone pulls a pipeline report and the numbers don’t add up. Marketing and sales end up using

Answer engine optimization (AEO) is the practice of creating content for AI like ChatGPT, Claude, and Gemini to reference in their outputs. AI-referred traffic is

For the last few months we’ve been in hiring season at Buffer, iterating on our process as we go. We’ve tried quite a few new

When new creation technologies arrive, they make the best a little worse and the bad a lot better. Desktop publishing made every local garage sale

Why it matters Starting a new marketing role usually means spending your first few weeks learning systems, understanding processes, and trying not to break anything.